Axis My India Tech Stack
Consumer data intelligence and market research at scale across rural India
Axis My India operates a field-based consumer research network spanning 737 districts with a dual infrastructure: on-ground field teams conducting door-to-door surveys and a digital platform (GCP, BigQuery, Vertex AI, Flutter) handling data collection and analysis. The tech stack reveals infrastructure designed for distributed data capture—Java/Spring backend, MySQL/Oracle persistence, Kubernetes orchestration—paired with modern analytics (Looker, Power BI). Current hiring leans toward operations and HR roles, signaling growth in field-team management and recruitment rather than platform engineering, which aligns with their stated pain points (recruiting surveyors, managing field operations, user acquisition).
Tech Stack 42 technologies
What Axis My India Is Building
◆Challenges
- Ensuring photo compliance
- Recruiting field surveyors
- Increasing user acquisition
- Reducing churn
- Budget control
- Managing field operations
- Maintaining up-to-date scheme information
- Identifying benefit gaps
- Low notification effectiveness
- Ensuring job listings legitimacy
▲Active Projects
- Field surveys and app promotion
- On-ground activations
- Project planning and execution
- User acquisition and growth strategy
- People empowerment platform (super-app)
- Coaching/training program development
- Door-to-door social-commercial surveys
- Job posting quality & verification
- Employer onboarding
- Matchmaking & feedback loop
