Awesome Motive, Inc. Tech Stack

WordPress plugin ecosystem for small-business marketing and growth

Software Development West Palm Beach, Florida 201–500 employees Privately Held

Awesome Motive operates a multi-product WordPress plugin suite (WPBeginner, OptinMonster, MonsterInsights, WPForms, SeedProd, Smash Balloon, All In One SEO, PushEngage) used across 25+ million sites. The tech stack is PHP + JavaScript + WordPress-native tooling (WP-CLI, Composer), with recent adoption of AI coding assistants (Claude, Cursor, GitHub Copilot) — reflecting an engineering team scaling code generation and review. Hiring is engineering-concentrated (12 roles) with a manager-to-mid ratio favoring senior-level velocity, yet posted velocity remains minimal, suggesting either a stable headcount or selective growth.

Tech Stack 22 technologies

Core StackWordPress PHP JavaScript Stripe MySQL GitHub Linux Cursor GitHub Copilot jQuery webpack Zapier PayPal Composer npm Git WP-CLI Claude WPForms gulp

AdoptingWPForms

What Awesome Motive, Inc. Is Building

◆Challenges

Scaling plugin performance
Maintaining wordpress plugins
Optimizing existing code
Plugin performance optimization
Scalability for millions
Refactoring legacy code
Scaling platform

▲Active Projects

Build wordpress plugins
Develop new features
Plugin development and maintenance
Api development
Performance optimization

Hiring Activity

Minimal15 roles · 1 in 30d

Department

Engineering

Seniority

Manager

Senior

Mid

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About Awesome Motive, Inc.

Awesome Motive builds a portfolio of WordPress plugins and SaaS tools aimed at helping small businesses and freelancers compete with enterprise competitors. Their product range spans lead capture (OptinMonster), form building (WPForms), SEO optimization (All In One SEO), analytics (MonsterInsights), landing pages (SeedProd), social feeds (Smash Balloon), and push notifications (PushEngage). The company operates a distributed team of over 260 people across 40+ countries, headquartered in West Palm Beach, Florida. Revenue is generated through freemium plugin models, paid upgrades, and software-as-a-service tiers.

HeadquartersWest Palm Beach, Florida

Company Size201–500 employees

Hiring MarketsUnited States, Brazil, India, Romania, Ukraine, Poland

Frequently Asked Questions

What tech stack does Awesome Motive use?

Primarily WordPress, PHP, and JavaScript. Infrastructure includes MySQL, Linux, and Git/GitHub for version control. Build tooling: Composer, npm, webpack, gulp. Payment processing via Stripe and PayPal. CI/deployment via WP-CLI. Recently adopted Claude, Cursor, and GitHub Copilot for development.

What countries does Awesome Motive hire in?

United States, Brazil, India, Romania, Ukraine, and Poland. The team operates fully remote across 40+ countries with 260+ employees.

What are Awesome Motive's main engineering challenges?

Scaling plugin performance and maintaining reliability across 25+ million active sites. Key areas: plugin performance optimization, refactoring legacy code, API development, and platform scalability as user base grows.