European proptech marketplace operator with dynamic pricing and monetization focus
AVIV Group operates a portfolio of real estate marketplaces across France, Germany, Belgium, and Israel, backed by KKR and CPP Investments. The hiring mix—product and data roles dominating over engineering—combined with active projects around dynamic pricing, monetization roadmaps, and sales technology signals a business scaling operational leverage rather than building core infrastructure. Stack adoption of Python and R alongside Salesforce, BigQuery, and dbt points toward data-driven pricing and retention optimization as near-term growth drivers.
Notable leadership hires: Head of Category
AVIV Group is a privately held real estate technology operator managing multiple marketplace brands across Europe and the Middle East. The portfolio spans SeLoger (France), immowelt (Germany), Immoweb (Belgium), Yad2 (Israel), Meilleurs Agents (France valuation platform), and Homeday (Germany realtor enabler). Operating at 1,001–5,000 employees across Germany, France, Belgium, Romania, and Serbia, the group focuses on modernizing how consumers and professionals transact in real estate. Current priorities include dynamic pricing implementation, subscription model optimization, and cross-group tax infrastructure consolidation.
Core platforms: Salesforce, Tableau, BigQuery, Snowflake, dbt, AWS, and Terraform. Mobile development: Android, Kotlin, Kotlin Coroutines. Data: Python, SQL, Looker Studio, Adverity, Firebase, Google Analytics 4. Currently adopting Make, Python, and R.
Active initiatives include 12–36 month monetization roadmaps, dynamic pricing models, sales technology implementation, scientific experimentation frameworks, subscription optimization, and cross-group tax function buildout.
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