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AutoNation Tech Stack

Multi-brand automotive retailer with 300+ locations across the US

Retail Motor Vehicles Ft. Lauderdale, FL 10,001+ employees Founded 1996 Public Company

AutoNation operates a geographically distributed retail automotive network spanning new and used vehicle sales, service, parts, and financing. The hiring profile—skewed heavily toward sales (532 roles) and operations (369)—reflects the operational demands of running 300+ physical locations. Active projects on inventory management, delivery processes, and same-day payment suggest AutoNation is optimizing fulfillment workflows and transaction speed, likely in response to internal pain points around sales targets and customer satisfaction metrics.

Tech Stack 42 technologies

Core StackGoogle Ads Power BI AWS Java Go Workday Google Analytics Shopify Magento Google Analytics 4 Excel SQL Server Reporting Services Word Outlook PowerPoint Teams OneDrive PeopleSoft AWS CDK Microsoft Office Coupa SQL Waymo Meta Ads Manager BigCommerce Google Display Network Criteo TikTok Instagram YouTube+12 more

What AutoNation Is Building

◆Challenges

Improving customer satisfaction
Meeting customer satisfaction index
Acquiring additional inventory
Bridge disconnects in the sales process
Improving profit margins
Meeting sales goals
Meeting sales targets
Meeting production targets
Achieving targeted unit sales
Maintaining customer satisfaction

▲Active Projects

Participate in local aftermarket events
Future of automotive retail
Same-day payment process
Youdecide
Special order parts follow up system
Drvpnk mission
New and used vehicle inventory management
Reconditioning plan
New vehicle delivery process improvement
Promote branded parts business

Hiring Activity

Accelerating1,400 roles · 650 in 30d

Department

Sales

532

Ops

369

Service

198

Support

123

Finance

57

Logistics

18

Marketing

8

HR

7

Seniority

Junior

656

Mid

373

Senior

161

Manager

115

Lead

9

Director

8

Intern

4

Staff

1

Notable leadership hires: Owned Media Director

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About AutoNation

AutoNation is a public automotive retailer headquartered in Fort Lauderdale, FL, with over 300 locations nationwide. The company operates across new and used vehicle sales, service and collision repair, parts distribution, and finance and insurance products. AutoNation has sold over 14 million vehicles and funds cancer research through its Pink Plate program. The organization supports a large operations and sales workforce managed through Workday and PeopleSoft, with transaction and inventory tracking on AWS and SQL Server infrastructure.

HeadquartersFt. Lauderdale, FL

Company Size10,001+ employees

Founded1996

Hiring MarketsUnited States

Frequently Asked Questions

What is AutoNation's tech stack?

AutoNation uses PeopleSoft and Workday for workforce management, Power BI and SQL Server Reporting Services for analytics, AWS for cloud infrastructure, Coupa for procurement, and Shopify, Magento, and BigCommerce for e-commerce surfaces. Marketing relies on Google Ads, Meta Ads Manager, and programmatic buys (Criteo, Google Display Network).

What projects is AutoNation working on?

Active initiatives include new and used vehicle inventory management, new vehicle delivery process improvement, same-day payment process, special order parts follow-up systems, and reconditioning operations—all focused on throughput and customer experience.