Swiss luxury watchmaker scaling retail and manufacturing operations globally
Audemars Piguet is a privately held Swiss watchmaker (1,001–5,000 employees) still controlled by its founding families. The tech stack is heavily enterprise-oriented—SAP, Salesforce, Workday, Oracle HCM Cloud—reflecting a mature manufacturing and retail operation. Active hiring spans 14 countries with balanced focus on sales (24 roles), manufacturing (20), and support (19), while projects center on laser technology, CRM execution, and boutique expansion. Pain points around repair lead times and supply-chain security suggest the company is managing rapid retail growth while maintaining craftsperson-level service standards.
Notable leadership hires: IT Corporate Solutions Lead, Retail Director, House Director
Audemars Piguet manufactures and distributes haute horlogerie watches from its headquarters in Le Brassus, Switzerland, where it has operated since 1875. The company sells directly through owned boutiques and partnerships to high-net-worth collectors and luxury watch enthusiasts globally. Operations span manufacturing (in-house watchmaking, laser texturing, and quality control), a global retail footprint (store construction and renovation underway), and customer support (repair workshops). The business is capital-intensive, with active projects in supply-chain security, sales forecasting, e-learning modules, and financial compliance—typical of a luxury goods manufacturer scaling international presence while protecting heritage craftsmanship.
Enterprise and manufacturing-focused: Salesforce (CRM), SAP SuccessFactors and Workday (HR), Oracle HCM Cloud, Microsoft Office suite, Outlook, Teams, SharePoint, Adobe, Alphacam and FANUC (manufacturing), and Ivalua (procurement). Also uses Talkwalker and Sprinklr for social listening.
Audemars Piguet employs 1,001–5,000 people. Current open headcount stands at 110 roles across sales, manufacturing, support, operations, marketing, finance, HR, and security.
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