Attention Arc Tech Stack

Full-service media agency combining creative strategy with performance analytics

Advertising Services New York, NY 51–200 employees Public Company

Attention Arc operates a media agency built on data infrastructure (SQL, Python, Snowflake, Looker, Tableau) powering programmatic strategy and performance optimization. The tech stack reveals an analytics-first culture unusual for traditional media shops—SQL and Python sit alongside DSP tools (DV360, The Trade Desk, Google Campaign Manager 360), suggesting they're moving beyond media buying into data modeling and attribution. Current project focus (programmatic pilots, test-and-learn frameworks, CTV/OTT/audio investment strategies) and hiring deceleration hint at consolidation after the McKinney Media and LWD merger rather than expansion.

Tech Stack 15 technologies

Core StackTableau Python The Trade Desk Asana Monday.com Jira Smartsheet Snowflake Looker Power BI Excel SQL Google Campaign Manager 360 DV360 Google Sheets

What Attention Arc Is Building

◆Challenges

Improving reporting accuracy
Optimizing programmatic performance
Integrating new dsp capabilities

▲Active Projects

Programmatic strategy development
Dsp pilot integration
Test-and-learn experimentation
Digital and advanced tv investment strategy across ott, ctv, olv, audio, and streaming partnerships
Investment roadmaps and marketplace strategies
Channel mix and budget allocation

Hiring Activity

Decelerating8 roles · 2 in 30d

Department

Marketing

Data

Ops

Sales

Seniority

Mid

Director

Senior

Notable leadership hires: Account Director

Company intelligence

Find more companies like Attention Arc by tech stack, pain points and active projects

Get started free

About Attention Arc

Attention Arc is a media agency serving mid-to-enterprise brands, formed from the merger of McKinney Media and LWD. The shop operates across full-funnel campaign strategy, creative execution, and performance media buying, with in-house DSP and programmatic capabilities. They staff account leadership and marketing roles concentrated in the United States and Canada, backed by a data team running SQL, Python, and Snowflake analytics. Work spans digital, CTV, OTT, linear TV, and audio channels, with proprietary reporting and attribution tools layered on top of industry-standard media platforms.

HeadquartersNew York, NY

Company Size51–200 employees

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What tech stack does Attention Arc use?

Attention Arc uses SQL, Python, Snowflake, and Looker for data infrastructure; Tableau and Power BI for reporting; Google Campaign Manager 360, DV360, and The Trade Desk for programmatic buying; Asana, Monday.com, Jira, and Smartsheet for operations.

What is Attention Arc working on?

Current initiatives include programmatic strategy development, DSP pilot integration, test-and-learn experimentation, digital and advanced TV investment strategy (OTT, CTV, OLV, audio, streaming), and channel mix optimization.

Where is Attention Arc headquartered?

Attention Arc is headquartered in New York, NY, and operates with hiring in the United States and Canada.