Locala Tech Stack

Omnichannel advertising platform for local campaign planning and measurement

Advertising Services Paris, Ile-de-France 51–200 employees Founded 2011 Privately Held

Locala operates an omnichannel advertising platform built on Apache Spark, Databricks, and PostgreSQL, designed to ingest and transform mobility and consumer data into local audience insights. The hiring profile is sales-led (13 active roles in sales vs. 2 in engineering), suggesting a GTM-first model despite heavy data infrastructure in the stack — a gap that aligns with reported pain points around scaling planning workflows and real-time decision-making at volume.

Tech Stack 32 technologies

Core StackAdobe Creative Cloud After Effects Salesforce Apache Spark Databricks Python Java Scala Adobe Photoshop NestJS PostgreSQL React GitHub GitLab TypeScript The Trade Desk Tableau Jira HTML5 CSS Photoshop Adobe After Effects Mapbox Keycloak TypeORM Git CI/CD DV360 Amazon DSP DoubleClick+2 more

What Locala Is Building

◆Challenges

Churn anticipation
International sales flow management
Large data volumes
Optimizing operational performance
Scaling locala planning
Low ad performance
Strengthening client relationships
Real-time decision making
Compute time constraints
Cost constraints

▲Active Projects

New advertising experiences
Data reporting and insights
Locala planning
Omnichannel programmatic strategy
Digital creative ad formats development
Creative execution delivery
Pmp deal optimization
Rfp coordination
Building local commercial strategy
Ad performance analysis

Hiring Activity

Steady30 roles · 15 in 30d

Department

Sales

Marketing

Design

Data

Engineering

Finance

Support

Customer-Success

Seniority

Mid

Manager

Junior

Senior

Intern

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About Locala

Locala builds an omnichannel advertising platform for marketers planning and measuring campaigns across local markets. The platform ingests mobility and consumer data, transforms it with Apache Spark and Databricks, and surfaces insights via Tableau dashboards to drive drive-to-store and programmatic media strategies. The company operates across 9 countries (United States, France, Belgium, United Kingdom, Singapore, Malaysia, Italy, Canada, Dubai) with approximately 180 employees, and integrates with major DSP ecosystems including DV360, The Trade Desk, and Amazon DSP.

HeadquartersParis, Ile-de-France

Company Size51–200 employees

Founded2011

Hiring MarketsCanada, Philippines, France, United Kingdom, United States

Frequently Asked Questions

What tech stack does Locala use?

Apache Spark, Databricks, PostgreSQL, Python, Java, Scala for data and backend; React and TypeScript for frontend; Mapbox for location intelligence; DV360, The Trade Desk, Amazon DSP for DSP integration; Tableau for reporting.

Where is Locala headquartered?

Paris, Ile-de-France, France. The company operates additional offices in the United States, Belgium, United Kingdom, Singapore, Malaysia, Italy, Canada, and Dubai.