Advertising Specialty Institute Tech Stack

B2B marketplace and SaaS platform for promotional products suppliers and distributors

Technology, Information and Internet Trevose, PA 201–500 employees Founded 1950 Privately Held

ASI operates a two-sided marketplace connecting promotional product suppliers and distributors, anchored by ESP—a search and e-commerce platform handling three-quarters of industry searches. The tech stack is firmly Microsoft (Azure, Dynamics 365, Power suite) with supplementary Salesforce/HubSpot/Pardot, indicating a hybrid CRM-and-ERP operating model. Current hiring focus is marketing-heavy (3 of 5 roles), paired with pain points around churn, retention, and platform utilization, suggesting ASI is shifting from supplier/distributor acquisition toward engagement and lifetime value.

Tech Stack 33 technologies

Core StackAzure DevOps C# Power Automate Power Apps Power BI Salesforce HubSpot Dynamics 365 Pardot MySQL Power Query Google Ads Meta Ads LinkedIn Ads Google Analytics Azure Azure Storage Azure Key Vault Azure App Service Azure SQL Azure Application Insights NUnit xUnit Dynamics 365 Supply Chain Management Microsoft Dynamics 365 Dataverse Eventbrite Cvent Microsoft Access Looker Studio+3 more

What Advertising Specialty Institute Is Building

◆Challenges

Increasing pipeline and revenue
Improving campaign roi
Churn reduction
Low retention
Low platform utilization
Identifying upgrade opportunities within existing client base
Integrating organic and paid social
Support brand alignment

▲Active Projects

Cross‑sell and upsell initiatives
Quarterly campaign roadmaps
Structured testing initiatives
Lifecycle journey design
Feature utilization improvement
Organic social media strategy
Campaign amplification

Hiring Activity

Accelerating5 roles · 5 in 30d

Department

Marketing

Ops

Sales

Seniority

Mid

Senior

Intern

Company intelligence

Find more companies like Advertising Specialty Institute by tech stack, pain points and active projects

Get started free

About Advertising Specialty Institute

ASI is the largest industry organization for promotional products, serving over 25,000 suppliers and distributors through its ESP marketplace, catalogs, directories, trade shows, and educational content. Founded in 1950 and headquartered in Trevose, PA, the company operates a B2B SaaS business model: members search and transact on ESP, while ASI monetizes through membership fees, sponsorships, and premium tools. Core operations span member support, content publishing, event management (leveraging Eventbrite and Cvent), and marketing automation (Dynamics 365, Salesforce, HubSpot). The organization operates with 201–500 employees.

HeadquartersTrevose, PA

Company Size201–500 employees

Founded1950

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Advertising Specialty Institute use?

ASI's primary stack is Microsoft: Azure, Azure SQL, Dynamics 365 (Supply Chain and CRM), Power Automate, Power Apps, and Power BI. Complementary tools include Salesforce, HubSpot, Pardot, Eventbrite, Cvent, and Google Analytics. Development uses C# with NUnit and xUnit for testing.

How many members does ASI's marketplace have?

ASI's network includes over 25,000 supplier and distributor members. ESP, the core e-commerce platform, hosts three out of every four promotional product searches in the industry.

Similar Companies in Technology, Information and Internet

Other companies in the same industry, closest in size

Ruby Labs

Technology, Information and Internet

Fluidstack

Technology, Information and Internet

How this profile is built

Advertising Specialty Institute's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.