B2B network platform and marketplace for promotional products suppliers and distributors
ASI operates a 25,000+ member network marketplace connecting promotional product suppliers and distributors, with a Microsoft-heavy stack (Azure, Dynamics 365, Power suite) complemented by Salesforce and HubSpot. The hiring mix—concentrated in finance, marketing, and sales with minimal engineering—paired with active projects around data governance, forecasting, and process automation, suggests ASI is scaling operational efficiency and member intelligence rather than building new product surface area.
The Advertising Specialty Institute is a B2B media and marketplace platform for the promotional products industry, connecting suppliers and distributors through its ESP network and proprietary member directories. Founded in 1950 and headquartered in Trevose, PA, ASI generates revenue through membership fees, supplier listings, and hosted events (trade shows, summits). The company operates as a privately held organization with 201–500 employees and serves a base of 25,000+ member organizations. Core offerings include catalogs, e-commerce, lead databases, educational content, and trade show operations; the business model is membership and transaction-fee-based rather than traditional SaaS.
ASI runs on Microsoft Azure infrastructure (App Service, SQL, Storage, Key Vault, DevOps) with C# backend development, supported by Dynamics 365 for ERP/CRM, Power Automate for workflows, Power Apps, and Power BI for analytics. Sales tools include Salesforce, HubSpot, and Pardot.
ASI is headquartered in Trevose, Pennsylvania and currently hires in the United States only.
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