asambeauty Tech Stack

German beauty brand scaling multi-channel sales with workflow automation

Cosmetics Unterföhring, Bayern 501–1,000 employees Founded 1963 Public Company

asambeauty is a 60-year-old German cosmetics manufacturer now operating as a multi-channel retailer across e-commerce, retail, and TV sales. The tech stack reveals a company mid-transition: core ERP (Infor M3) paired with automation tools (n8n, Make, Zapier) and recent WhatsApp adoption, alongside persistent pain points around process inefficiencies in ERP and scaling HR — suggesting friction between legacy systems and growth demands. Active hiring is concentrated in marketing (7 roles) with minimal engineering velocity (2 roles), indicating a marketing-led, operationally constrained growth phase.

Tech Stack 20 technologies

Core StackAsana Adobe Creative Cloud n8n Make Zapier Adobe Photoshop Adobe InDesign Adobe Illustrator Adobe Premiere Pro Canva Infor M3 Bloomreach Amazon Seller Central Excel Microsoft Office Instagram TikTok YouTube Twitch

AdoptingWhatsApp

What asambeauty Is Building

◆Challenges

Implementing ai hr solutions
Process inefficiencies in erp
Scaling hr processes
Hr transformation
Increasing marketplace sales
Sustainable growth control
Profitability optimization
Data-driven content optimization
Scaling content solutions
Increasing conversion rates

▲Active Projects

Newsletter communication france uk
Automated crm flows france uk
Whatsapp communication dach france
Pos/ retail grafik team coordination
Automated workflow implementation
Prototype development
Proof-of-concept development
Prime days event planning
Black week promotion
Product formulation development

Hiring Activity

Minimal15 roles · 1 in 30d

Department

Marketing

Engineering

Product

Design

Ecommerce

Finance

Procurement

Seniority

Intern

Senior

Lead

Manager

Junior

Mid

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About asambeauty

asambeauty manufactures and sells cosmetics across skincare, makeup, and haircare under multiple house brands. The company operates a vertically integrated supply chain—all production occurs in German facilities (Bavaria and Rhineland-Palatinate)—and distributes through e-commerce, physical retail, and home shopping channels to millions of customers globally. The R&D team exceeds 30 staff and holds multiple patents. Packaging emphasizes sustainability via refill systems and recycled materials; products are cruelty-free and predominantly vegan. As a public company with 501–1,000 employees headquartered in Unterföhring, Bavaria, asambeauty remains family-owned.

HeadquartersUnterföhring, Bayern

Company Size501–1,000 employees

Founded1963

Hiring MarketsGermany

Frequently Asked Questions

What is asambeauty's tech stack?

Infor M3 for ERP, Bloomreach for commerce, Asana for task management, Adobe Creative Cloud (Photoshop, InDesign, Illustrator, Premiere Pro), and automation via n8n, Make, and Zapier. Marketing uses Instagram, TikTok, YouTube, and Twitch; ecommerce via Amazon Seller Central.

What is asambeauty working on?

Current projects include WhatsApp and CRM automation for France/UK markets, POS/retail coordination, workflow implementation, product formulation, and promotional campaigns (Prime Days, Black Week). Broader priorities are marketplace sales growth and data-driven content optimization.