ARKANA - La empresa de las Apps Tech Stack

Mobile app marketing platform and growth consulting for Spanish app companies

Marketing Services León (España), Castilla y Leon 51–200 employees Founded 2009 Privately Held

ARKANA operates a full-stack mobile app growth business—combining consulting, user acquisition, and in-house marketing technology—anchored in over 15 years of work with major Spanish banking and commerce apps. The stack (Adobe Analytics, AppsFlyer, AppLovin, Salesforce Marketing Cloud, Tealium) reflects a data-driven, omnichannel attribution model, while active projects on programmatic in-app buying and bid optimization signal movement into ad-tech automation. Hiring across marketing, sales, and data—with mid-level and manager-track openings—suggests capacity building in paid acquisition and analytics infrastructure.

Tech Stack 12 technologies

Core StackGoogle Analytics Power BI Tableau Jira Trello AppsFlyer Adobe Analytics Salesforce Marketing Cloud Tealium Looker Studio Notion AppLovin

What ARKANA - La empresa de las Apps Is Building

◆Challenges

Commercial opportunity identification
Growth of new business
Maximizing ad spend roi
Reducing in-app ad fraud
Optimizing bidding algorithms
Cross-selling upselling opportunities
Maximizing account performance

▲Active Projects

Programmatic in-app buying strategy
Bid landscape optimization
Fraud prevention monitoring
Spec driven development
Gestión multiproducto

Hiring Activity

Accelerating6 roles · 3 in 30d

Department

Marketing

Sales

Data

Product

Seniority

Mid

Manager

Intern

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About ARKANA - La empresa de las Apps

ARKANA is a mobile app growth agency and platform provider based in León, Spain, serving app owners across scaling stages. The company delivers three integrated service lines: consulting (product strategy, design, analytics expertise embedded into client teams), marketing and user acquisition (app store optimization, user retention campaigns, creative design, and affiliate traffic via their MUAK network), and proprietary marketing technology. The client roster spans fintech (CaixaBank, Banco Santander, imagin), e-learning (ABA English), and commerce (Privalia). ARKANA operates as a privately held company with 51–200 employees, hiring exclusively in Spain.

HeadquartersLeón (España), Castilla y Leon

Company Size51–200 employees

Founded2009

Hiring MarketsSpain

Frequently Asked Questions

What is ARKANA's service offering?

ARKANA offers mobile app growth services across three pillars: consulting (embedding experts in product, design, analytics), marketing and user acquisition (app store positioning, user retention, creative, affiliate traffic), and proprietary platform technology. Services are structured around a Growth Plan tailored to the client app's development stage.

What marketing tools does ARKANA use?

Core stack includes Adobe Analytics, Google Analytics, AppsFlyer, AppLovin, Salesforce Marketing Cloud, Tealium, and Looker Studio for attribution, analytics, and campaign management. Also uses Power BI, Tableau, Jira, Trello, and Notion.