Omnichannel content platform for women's lifestyle media and commerce
Are Media operates a multi-brand women's lifestyle network spanning print, digital, social, and commerce channels. The tech stack (WordPress, Google Analytics 4, Segment, Sailthru) and project focus on shoppable content and EDMS point to a shift toward monetizing audiences through direct content commerce rather than advertising alone. Hiring skews heavily toward marketing and sales roles, with emerging product and engineering investment—suggesting infrastructure investment to support cross-brand platform consolidation.
Notable leadership hires: Creative Director
Are Media is Australia's leading women's lifestyle publisher, reaching approximately 90% of Australian women across 11 brands including The Australian Women's Weekly, marie claire, ELLE Australia, Better Homes and Gardens, Woman's Day, and others. The company operates across print magazines, digital platforms, social channels, video, online communities, and commerce properties. Core revenue streams include print advertising, digital advertising, and emerging e-commerce. The organization spans roughly 500–1,000 employees across Sydney headquarters, with active operations in Australia and New Zealand.
WordPress for content management, Google Analytics 4 for analytics, Segment for data pipeline, Sailthru for email/personalization, Jira/Confluence for project management, AWS and Azure for cloud infrastructure, Microsoft 365 for productivity.
Projects include digital-first shoppable content experiences, AdPoint platform roadmap development, EDMS execution, category strategy, and building proactive digital partnerships across brands to drive audience growth and e-commerce revenue.
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