°Arcane Tech Stack

Data-driven media agency optimizing ad performance across Google, Bing, and programmatic channels

Advertising Services Paris, Île-de-France 51–200 employees Privately Held

Arcane is a performance-focused media agency built around data centralization and cross-channel campaign optimization. The tech stack is Google-centric (Ads, Analytics, Search Ads 360, BigQuery, Data Studio) with Python and SQL underpinning custom analytics. Active projects span advertising algorithm optimization, automated reporting, and generative AI for data enrichment—signaling a shift from manual campaign management toward algorithmic and AI-assisted workflows. The hiring mix (marketing-led, with dedicated data and sales teams) reflects their positioning as both agency-for-hire and in-house optimization engine.

Tech Stack 16 technologies

Core StackGoogle Ads Google Analytics Tableau Python Power BI Looker HubSpot BigQuery Bing Ads Search Ads 360 Data Studio SQL Looker Studio Domo SmartRecruiters GCP

What °Arcane Is Building

◆Challenges

Reducing cpa
Client roas improvement
Measuring marketing performance
Optimizing digital marketing performance
Increasing qualified traffic
Improving traffic quality
Optimizing campaign performance
Scaling recruitment volume
Campaign performance improvement
Optimizing advertising algorithms

▲Active Projects

Data visualization dashboards
Developing data visualization solutions
Generative ai for product data enrichment
Advertising algorithm optimization
Marketing performance measurement
Sea strategy roadmap
Sea roadmap deployment
Improve technology suite
Deploying operational roadmaps
Automated multi-source reporting

Hiring Activity

Steady15 roles · 6 in 30d

Department

Marketing

Data

Sales

Product

Seniority

Senior

Lead

Mid

Junior

Manager

Notable leadership hires: Media Lead, Client Lead

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About °Arcane

Arcane, founded in 2016 and owned by Labelium since 2021, operates as a performance marketing agency serving mid-market brands seeking to improve ad ROI across search and display channels. The core offering centers on data synchronization and activation across client advertising accounts, supported by in-house data scientists, software engineers, and media experts. They operate primarily in France and focus on two client pain points: cost-per-acquisition reduction and return-on-ad-spend improvement. The agency promises to identify 30% incremental revenue at constant budget through technology-driven optimization and cross-disciplinary expertise.

HeadquartersParis, Île-de-France

Company Size51–200 employees

Hiring MarketsFrance

Frequently Asked Questions

What tech stack does Arcane use?

Google Ads, Bing Ads, Google Analytics, Search Ads 360, BigQuery, Data Studio, Tableau, Looker, Power BI, and Python/SQL for custom analytics and reporting.

What is Arcane working on?

Advertising algorithm optimization, automated multi-source reporting, generative AI for data enrichment, and marketing performance measurement dashboards for client campaigns.