Vertically-integrated performance marketing with affiliate, pay-per-call, and media buying arms
Aragon operates as a multi-brand performance marketing ecosystem—affiliate management (Vibrant Performance), pay-per-call operations (Aragon Advertising), media buying (The Money Manual), and affiliate networks (Aragon Premium)—designed to deliver better results through integration than traditional agencies. The company is actively rebuilding its CMS infrastructure away from WordPress while scaling pay-per-call and affiliate campaigns; the hiring mix is skewed toward marketing (6 roles) with sparse sales (3) and ops (1) activity, suggesting internal focus on campaign optimization and platform consolidation over new business development.
Aragon is a performance marketing holding company that operates four independent businesses serving lead generation, insurance, home services, financial services, fintech, mobile apps, and B2B startups. The core business model bundles affiliate program management, a pay-per-call network with in-house call operations, performance media buying across social platforms (Facebook, TikTok, Instagram, Pinterest, LinkedIn, Quora), and an owned affiliate network. Clients can work with individual brands or leverage the full ecosystem for amplified reach through owned publisher properties and internal call handling. Headquartered in New York with distributed talent, the company was founded in 2012 and operates with a lean team structure.
Aragon manages campaigns on Facebook Ads Manager, Instagram Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Quora Ads, and Twitter Ads. The company also uses Invoca for call tracking and AppsFlyer and Branch for mobile attribution.
Current projects include optimizing ad campaigns across social platforms, developing first-party data targeting strategies, scaling pay-per-call affiliate campaigns, launching a lead generation and email program, and migrating away from WordPress to a new internal CMS platform.
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