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Apty Tech Stack

Digital adoption platform that drives execution and process compliance

Technology, Information and Internet Austin, Texas 51–200 employees Founded 2018 Privately Held

Apty is a digital adoption platform (DAP) focused on execution outcomes across enterprise software—Salesforce, Workday, Oracle, ServiceNow, and custom applications. Unlike adoption tools that show users where to click, Apty embeds guidance, validation, and automation to ensure employees complete processes accurately and at scale. The hiring mix (support, engineering, product, sales, marketing all represented) and active projects (enablement portal, adoption analytics, multi-channel outreach, POC execution) reflect a sales-driven company scaling both product depth and go-to-market velocity.

Tech Stack 14 technologies

Core StackZoomInfo Salesforce HubSpot Workday Oracle SAP ServiceNow React Node.js Apollo Clearbit SQL

What Apty Is Building

◆Challenges

Low feature adoption
High help-ticket volume
Slow time-to-first-value
Scalable pipeline creation
Predictable pipeline growth
Reducing support overhead
Improving user adoption
Managing ceo time
Reducing internal interruptions
Ensuring investor board motions

▲Active Projects

Enablement program design
Self-serve enablement portal
Adoption & analytics
Multi-channel outbound engine
Seo & paid media optimization
Pipeline metrics and funnel performance
Poc/pilot execution
Pre-sales asset development
Solution design and demo delivery

Hiring Activity

Accelerating9 roles · 5 in 30d

Department

Support

2

Engineering

1

Executive

1

Marketing

1

Product

1

Sales

1

Seniority

Mid

3

Manager

2

Senior

2

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About Apty

Apty builds software adoption and compliance tooling for mid-market and enterprise IT, HR, and finance teams. The platform targets environments where software misconfiguration and low user adoption create operational friction—gaps Apty addresses by embedding process guidance directly into applications rather than treating adoption as training. The company is headquartered in Austin, Texas, employs 51–200 people, and is actively hiring across support, engineering, product, and sales. Internal pain points (high help-ticket volume, slow time-to-first-value, scalable pipeline creation) inform the product roadmap and drive the company's enablement-focused project pipeline.

HeadquartersAustin, Texas

Company Size51–200 employees

Founded2018

Hiring MarketsIndia

Frequently Asked Questions

What tech does Apty use?

Apty runs on React and Node.js, with SQL as the database layer. The stack also includes ZoomInfo, Apollo, and Clearbit for data enrichment, plus Salesforce and HubSpot for CRM operations.

How does Apty measure software adoption?

Apty measures execution, process compliance, and ROI—not just user navigation. The platform embeds guidance, validation, and automation into tools like Salesforce, Workday, and Oracle to ensure employees complete processes accurately and at scale.

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