Ukrainian product company building social and marketing apps at scale
Appflame operates a portfolio of consumer-facing products (Taimi, Hily, AdConnect, Mailkeeper) with direct integrations into Meta, Google, Snapchat, and Apple ecosystems. The hiring mix is marketing-heavy (23 roles) relative to engineering (10), paired with active demand-generation and monetization work — a profile typical of growth-stage consumer apps scaling user acquisition and LTV. Pain points cluster around scaling demand-gen campaigns, user retention, and production stability, indicating the company is managing the operational complexity of multi-product operations serving a global audience.
Notable leadership hires: Strategy Growth Lead
Appflame is a Ukrainian product company building consumer applications in social networking, dating, email, and marketing-tech verticals. The portfolio includes Taimi (social platform), Hily (dating app), AdConnect (ad-tech platform), and Mailkeeper (email product), each with direct channel partnerships to major ad platforms and app stores. The company operates 201–500 people across marketing, engineering, product, and data functions, all based in Kyiv. Work spans product development, user acquisition optimization, and monetization strategy across a global user base.
Primary stack: Java, Vue, Nuxt, PHP, Laravel, MySQL/MariaDB, SQL. Analytics: Google Analytics 4, Tableau, Amplitude. Ad platforms: Meta, Google, Snapchat, TikTok, Pinterest, AppsFlyer. Testing: Selenium, Selenide, Postman, Swagger, Chrome DevTools.
Four core products: Taimi (social platform), Hily (dating app), AdConnect (ad-tech), and Mailkeeper (email marketing). Current focus includes scaling demand-generation campaigns, improving user retention, and optimizing monetization across the portfolio.
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