Multi-brand beauty conglomerate scaling digital commerce and supply chain automation
Amorepacific Group operates a portfolio of 30+ beauty and personal care brands across Asia and global markets, with an engineering footprint concentrated in ecommerce, logistics automation, and inventory optimization. The hiring mix—marketing-heavy with accelerating velocity, paired with active projects in planogram optimization, logistics control strategy, and shrink reduction—reflects a company pushing supply-chain efficiency and omnichannel retail execution. Tech stack skews toward operational tools (SAP, Shopify, EDI) and social commerce (TikTok Shop, Shopee), signaling a shift from wholesale-only to direct-to-consumer and marketplace presence.
Notable leadership hires: Logistics Controls Director
Amorepacific Group, founded in 1945, is South Korea's largest beauty conglomerate, with 10,000+ employees and headquarters in Seoul. The company manages a portfolio spanning prestige skincare (Sulwhasoo, Laneige), mid-market cosmetics (Etude, innisfree), and emerging health and wellness brands across Asia, North America, and Europe. Operations span manufacturing, retail distribution, ecommerce, and direct-to-consumer channels. Current strategic focus areas include new market entry, aggressive inventory and shrink management, and digital transformation of logistics and retail operations.
Core systems include SAP (ERP and warehouse management), Shopify and TikTok Shop (ecommerce), Greenhouse (recruiting), Klaviyo and Attentive (marketing automation), and Circana and Power BI (analytics). Social media and influencer commerce run on Instagram, TikTok, and Pinterest.
Active projects include product launches for IOPE and Aestura, retail expansion, logistics control strategy development, planogram and visual merchandising optimization, supply-chain automation, and go-to-market planning for new geographic markets.
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