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AMOREPACIFIC Tech Stack

Multi-brand beauty conglomerate scaling digital commerce and supply chain automation

Personal Care Product Manufacturing Seoul, Korea 10,001+ employees Public Company

Amorepacific Group operates a portfolio of 30+ beauty and personal care brands across Asia and global markets, with an engineering footprint concentrated in ecommerce, logistics automation, and inventory optimization. The hiring mix—marketing-heavy with accelerating velocity, paired with active projects in planogram optimization, logistics control strategy, and shrink reduction—reflects a company pushing supply-chain efficiency and omnichannel retail execution. Tech stack skews toward operational tools (SAP, Shopify, EDI) and social commerce (TikTok Shop, Shopee), signaling a shift from wholesale-only to direct-to-consumer and marketplace presence.

Tech Stack 34 technologies

Core StackSAP Adobe Photoshop Shopify Power BI SAS AWS Greenhouse Adobe Creative Cloud Klaviyo Google Analytics Canva Amazon Seller Central Microsoft Office Excel Word PowerPoint Instagram Outlook TikTok Circana SPSS TikTok Shop YouTube Pinterest Shopee LinkedIn Recruiter Attentive SAP EWM Microsoft 365 EDI+4 more

What AMOREPACIFIC Is Building

Challenges

  • Excess inventory
  • Minimizing out-of-stock situations
  • Cost savings
  • Aggressive growth targets
  • High-volume hiring
  • Operational risk reduction
  • Expanding into new markets
  • Shrink reduction
  • Compliance management
  • Chargeback investigation

Active Projects

  • Product launches
  • Brand copy for iope and aestura across websites, social media, e-commerce, packaging, and marketing campaigns
  • New retail doorways
  • Automation and digital transformation initiatives
  • Logistics control strategy development
  • Employer branding initiatives
  • Planogram optimization
  • Visual merchandising enhancements
  • Go-to-market plans for new markets
  • Recruiting operations & compliance

Hiring Activity

Accelerating40 roles · 20 in 30d

Department

Marketing
14
Sales
12
HR
3
Finance
2
Logistics
2
Ops
2
Data
1
Ecommerce
1

Seniority

Senior
11
Mid
8
Intern
7
Manager
7
Junior
3
Director
2

Notable leadership hires: Logistics Controls Director

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About AMOREPACIFIC

Amorepacific Group, founded in 1945, is South Korea's largest beauty conglomerate, with 10,000+ employees and headquarters in Seoul. The company manages a portfolio spanning prestige skincare (Sulwhasoo, Laneige), mid-market cosmetics (Etude, innisfree), and emerging health and wellness brands across Asia, North America, and Europe. Operations span manufacturing, retail distribution, ecommerce, and direct-to-consumer channels. Current strategic focus areas include new market entry, aggressive inventory and shrink management, and digital transformation of logistics and retail operations.

HeadquartersSeoul, Korea
Company Size10,001+ employees
Hiring MarketsCanada, China, France, Malaysia, United States, United Kingdom

Frequently Asked Questions

What tech stack does Amorepacific use?

Core systems include SAP (ERP and warehouse management), Shopify and TikTok Shop (ecommerce), Greenhouse (recruiting), Klaviyo and Attentive (marketing automation), and Circana and Power BI (analytics). Social media and influencer commerce run on Instagram, TikTok, and Pinterest.

What is Amorepacific working on?

Active projects include product launches for IOPE and Aestura, retail expansion, logistics control strategy development, planogram and visual merchandising optimization, supply-chain automation, and go-to-market planning for new geographic markets.

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