AO Tech Stack

UK electrical retailer operating omnichannel sales and logistics at scale

Retail Bolton 1,001–5,000 employees Founded 2000 Public Company

AO is a public UK electrical and appliances retailer operating 1,001–5,000 employees across retail, warehouse, and support functions. The tech stack is Microsoft-centric (.NET, C#, ASP.NET Core, Dynamics 365) with AWS cloud infrastructure and modern front-end layers (React, Vue), but the company is actively replacing Dynamics 365 — a signal of ERP consolidation or vendor shift. Hiring is engineering-heavy (21 roles) with substantial ops and logistics capacity (36 combined), matching active projects in warehouse management, order processing, and new site operations.

Tech Stack 58 technologies

Core Stack.NET C# JavaScript React Vue MySQL AWS Power BI Azure AD Microsoft Exchange Intune Google Ads Dynamics 365 Power Apps Azure DevOps Microsoft Office ASP.NET Core Web API Entity Framework Git eBay Excel Windows macOS Configuration Manager Teams SharePoint OneDrive Microsoft Advertising Looker Studio+24 more

ReplacingMicrosoft Dynamics 365

What AO Is Building

◆Challenges

Maintaining compliance with health & safety regulations
Forecast accuracy improvement
Excess stock reduction
Technical debt
Maintaining vehicle compliance
Improving support processes
Boosting efficiency
Improving roi
Increasing sponsorship volume
Measuring sponsorship impact

▲Active Projects

Promotional planning support
New installations or refurbishments
Warehouse management and order processing systems
Mvno launch
Refreshed health & safety communication strategy
New site openings
Annual activation plans
Sponsorship performance reporting
National and local sponsorship opportunities
Black friday campaign

Hiring Activity

Steady75 roles · 25 in 30d

Department

Engineering

Ops

Logistics

Marketing

Sales

Support

Data

Seniority

Junior

Mid

Senior

Manager

Lead

Intern

Director

Notable leadership hires: Head of Category

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About AO

AO World is a public electrical and appliances retailer headquartered in Bolton, UK, founded in 2000. The business operates omnichannel retail (online and physical) with a logistics and fulfillment backbone covering installations, refurbishments, and order processing. The product and operational footprint spans promotional planning, sponsorship activations, and new site openings. Internal pain points include forecast accuracy, stock reduction, vehicle compliance, and support process efficiency—typical of mid-scale retail operations managing inventory, delivery networks, and customer service at volume.

HeadquartersBolton

Company Size1,001–5,000 employees

Founded2000

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What is AO's tech stack?

AO primarily uses Microsoft technologies (.NET, C#, ASP.NET Core, Dynamics 365, Power BI, Azure AD), React and Vue for front-end, MySQL databases, AWS hosting, and eBay integration. The company is currently replacing Dynamics 365.

Where is AO headquartered?

AO is headquartered in Bolton, United Kingdom, and currently hires exclusively within the UK market.