Direct-to-consumer fine jewelry with climate-neutral production
Ana Luisa operates a DTC jewelry brand built on Shopify with a heavy sales-ops focus: 31 of 42 active roles are in sales, reflecting rapid retail expansion (new Upper East Side store opening, in-store events, brand activations). The tech stack is lean—Google Workspace, Adobe Creative Suite, Shopify, QuickBooks—typical of a brand-driven commerce operation. Pain-point density (store profitability, sales targets, inventory accuracy, staff turnover) signals growing pains as physical retail scales.
Notable leadership hires: Floor Lead, Floor Lead of Operations
Ana Luisa designs and sells fine jewelry through direct-to-consumer channels, with an emphasis on traceability, durability, and environmental responsibility. Founded in 2019 and based in Brooklyn, the company operates a 51–200-person team across sales, retail operations, and design. Current initiatives include expanding retail presence (new store openings), launching custom jewelry services, and managing daily order and inventory workflows through Shopify. Sales velocity is accelerating, with 26 of 42 open roles posted in the last 30 days.
Primary tools: Shopify (commerce platform), Google Workspace, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Figma (design), QuickBooks (accounting), and LinkedIn Recruiter for hiring.
Active projects include a new Upper East Side store opening, custom jewelry services, in-store events and brand activations, visual merchandising initiatives, and daily order/inventory syncs via Shopify.
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