Graduation and school trip operator for Brazilian students
Amaze runs graduation and educational travel programs for Brazilian students, with a lean ops-heavy team (mostly junior and mid-level staff concentrated in operations and finance). The tech stack is purely productivity and media tools—Salesforce for CRM, Adobe Creative Suite for content—with no specialized travel or event-management software, suggesting manual workflow orchestration. Active hiring in ops and finance signals scaling pressure around student logistics and cash collection, reinforced by delinquent receivables listed as a top pain point.
Amaze specializes in graduation trips, study-abroad programs, and leisure travel for Brazilian students. Founded in 2012 and operating as a division of CI, the company designs domestic and international itineraries for school groups, positioning each trip as a life milestone moment. Operations are hands-on: the company provides 1 supervisor per 12 students, 24/7 support, dedicated transport, digital passenger tracking, travel insurance, and on-site medical staff. Parents receive real-time updates through a dedicated blog. The 51–200-person team is based in São Paulo.
Salesforce for customer management, Excel for data, and Adobe Creative Suite (Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro) plus CapCut for content production. No specialized travel or booking platform.
Recovering delinquent receivables is a top operational pain point, consistent with a student-travel business model where payment collection cycles are long and default risk is elevated.
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