Racing apparel and protective gear manufacturer with global supply chain
Alpinestars manufactures technical protective apparel and footwear for motorsports and action sports, with R&D labs in Los Angeles and Italy. The tech stack is enterprise-heavy—CATIA for CAD, Dynamics 365 for supply chain, Shopify + Salesforce for commerce—reflecting a manufacturing-to-retail supply chain. Active projects center on rapid prototyping with Asian partners, mechanical component design, and multi-region demand planning, while pain points cluster around ERP consolidation, inventory optimization, and global expansion—a pattern typical of companies scaling manufacturing operations across geographies.
Alpinestars designs and manufactures professional racing apparel, protective gear, and technical footwear for Formula 1, MotoGP, World Rally Championship, and action sports (MTB, motocross, karting). Founded in 1963 and headquartered in Asolo, Italy, the company operates design and development labs in Los Angeles and Europe, supported by manufacturing and supply chain operations spanning Italy, China, Singapore, Poland, and the United States. The product portfolio ranges from competition-grade protective equipment to consumer sportswear and fashion apparel. The organization is mid-scale (201–500 employees) with distributed hiring, weighted toward senior engineering and sales roles, indicating active capability-building in product development and commercial expansion.
Core systems include CATIA (CAD), Dynamics 365 (finance and supply chain), Shopify (e-commerce), Salesforce (CRM), Azure (cloud), and PLM software. Design tools include Adobe Creative Suite. Embedded systems use C, STM32, RTOS, and CAN Bus protocols.
Current projects focus on rapid hardware prototyping with Asian partners, mechanical component design for electronics, physical testing and user feedback, global demand planning, and ERP rollouts across multiple geographies.
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