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AlloFresh operates a rapid-delivery grocery service across Indonesia with a backend built on Go, PostgreSQL, and Kafka—a mature event-driven architecture typical of high-throughput fulfillment platforms. Active hiring leans heavily toward marketing and operations roles, while engineering sits at 3 open positions, suggesting the core product is largely stable; the pain-point list (inventory discrepancies, SKU churn, supplier coordination, offline CAC optimization) reveals operational scaling and unit economics remain the active friction points.
Tech Stack 32 technologies
Core StackGo PostgreSQL MySQL Redis Kafka RabbitMQ gRPC Google Analytics Metabase Looker Tableau Meta Ads Google Ads React Next.js AWS NetSuite SAP Adobe Creative Cloud Figma Pub/Sub REST API Excel SQL Google Cloud Pub/Sub GCP Azure Odoo Google Sheets WMS+2 more
What AlloFresh Is Building
◆Challenges
- Inventory discrepancies
- Inventory accuracy
- Operational improvement
- Storage costs
- Managing purchase orders
- Ensuring product pricing accuracy
- Coordinating supplier deliveries
- Managing high sku churn
- Optimizing cac from offline channels
- Tracking campaign performance
▲Active Projects
- Inventory accuracy improvement initiative
- Store/dc planogram optimization
- Inventory performance dashboard development
- Co-marketing programs
- Bundling initiatives
- Joint business plans
- Roadshows
- Community events
- Store promotions
- Crm campaign execution across email, push, sms, and in-app messaging
Hiring Activity
20 roles · 10 in 30d
Department
Seniority
Company intelligence
