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Albertsons Media Collective Tech Stack
Retail media network across 22 grocery banners with shopper data and merchandising integration
Albertsons Media Collective operates a retail media platform built on Salesforce, Tableau, Looker, and LiveRamp, with Python and R powering audience analysis and targeting. The hiring mix is heavily sales-driven (37 of 55 active roles), weighted toward senior and lead positions, reflecting a go-to-market organization scaling vendor relationships and campaign execution rather than product engineering. Current project focus spans audience targeting, incrementality testing, and a shift toward performance-based metrics—suggesting the platform is maturing from reach-based to outcome-focused offerings.
Tech Stack 10 technologies
What Albertsons Media Collective Is Building
◆Challenges
- On-time launches
- Client satisfaction and renewals
- Client churn risk
- Identifying gaps in sales process
- Seamless execution of programming
- Ensuring data integrity
- Driving sales growth
- Optimizing sales processes
- Legacy problems
- Financial reconciliation
▲Active Projects
- Annual plans execution
- Pre-campaign audience targeting recommendations
- User testing, training, and adoption of new product features
- T2t/ qbr/ lunch & learns
- Shift retail media network industry toward incremental performance metrics
- Incrementality testing for in-store media
- National and division omni channel media campaign execution
- Insertion order approval workflow
- Pricing strategy development
- Sales incentive plan
Hiring Activity
55 roles · 35 in 30d
Department
Seniority
Company intelligence
