Affinity marketing and CRM programs for automotive and established brands
Affinity Development Group runs affinity and CRM programs for automotive and consumer brands, built on a .NET + C# stack with SQL Server and Azure DevOps. The support-heavy hiring mix (6 support roles vs. 1 engineer) reflects their operational model: they manage program execution, dealer networks, and promotional campaigns rather than shipping software products. Current friction points around timesheet accuracy, turnaround times, and dealership performance suggest internal process and staffing challenges that may drive near-term hiring.
Affinity Development Group is a full-service consulting and operations firm specializing in affinity marketing and CRM programs for automotive OEMs, dealerships, and established consumer brands. Founded in 1996 and headquartered in San Diego, the company handles program design, promotional campaign execution, member and dealer support, and compliance. Their active workload includes product launches, promotional training rollouts, digital advertising initiatives, and print collateral production. The organization operates across 201–500 employees with distributed responsibilities in support, marketing, design, engineering, and operations.
Primary stack: .NET, C#, Visual Studio, SQL Server, Azure DevOps Server. Supporting tools: Microsoft Office suite, HTML/CSS, JavaScript, XML, Visual Basic, InDesign, Figma, Adobe Creative Suite.
Active projects include new product launches, promotional training, member and dealer issue resolution, digital advertising (Costco auto program), print collateral, and program execution with compliance focus.
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