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Affinity Petcare Tech Stack

Pet nutrition manufacturer scaling production and operational excellence across Europe

Food and Beverage Services Barcelona 1,001–5,000 employees Founded 1963 Privately Held

Affinity Petcare operates a manufacturing-heavy organization with 46 active roles concentrated in production, operations, and finance—reflecting a business in capital-expansion mode. The tech stack is enterprise-focused (SAP, Hyperion, Salesforce Commerce Cloud) with active adoption of SAP across systems, while projects cluster around equipment installations, new product launches, autonomous maintenance, and OEE methodology. The pain-point list—downtime reduction, energy efficiency, scrap minimization, plant startups—signals a company investing in operational discipline and multi-site scaling, not product innovation.

Tech Stack 11 technologies

Core StackSAP Google Analytics Python EPLAN Microsoft Office Hyperion Excel PowerPoint Salesforce Commerce Cloud SAP IBP R

AdoptingSAP

What Affinity Petcare Is Building

◆Challenges

Reducing downtime
Minimizing unplanned downtime
Ensuring compliance with safety regulations
Energy consumption optimization
Improving energy efficiency and reliability
Optimizing maintenance costs
Scrap reduction
Starting new plant
Strengthening cost governance across plants
Improving manufacturing profitability

▲Active Projects

New equipment installations
New product launches
Loss map development for cell production lines
Autonomous maintenance implementation
Local and global safety regulation compliance
Integrated management system rollout
Capex business cases
Cost control & performance improvement initiatives
Manufacturing excellence journey
Oee methodology deployment

Hiring Activity

Accelerating45 roles · 25 in 30d

Department

Manufacturing

14

Ops

9

Finance

6

Engineering

5

Marketing

3

Maintenance

2

Sales

2

Growth

1

Seniority

Senior

15

Mid

11

Lead

6

Manager

6

Intern

3

Junior

3

Notable leadership hires: Maintenance team lead

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About Affinity Petcare

Affinity Petcare manufactures and distributes pet food under eight global brands (Ultima, Advance, Brekkies, Nature's Variety, Nature's Menu, Natural Trainer, Libra, and others) to 70+ countries. The company employs over 1,200 professionals across four production sites and regional hubs in Barcelona, Paris, Milan, and London. Revenue model is B2B distribution to retailers and e-commerce platforms via Salesforce Commerce Cloud. Core operations span nutrition formulation, manufacturing, supply-chain logistics, and compliance across multiple geographies and product lines.

HeadquartersBarcelona

Company Size1,001–5,000 employees

Founded1963

Hiring MarketsSpain, Italy, France

Frequently Asked Questions

What is Affinity Petcare's tech stack?

Enterprise backbone: SAP, Hyperion, Salesforce Commerce Cloud. Analytics: Google Analytics, R, Python. Office: Microsoft Office, Excel, PowerPoint. Manufacturing-specific: EPLAN for electrical design. Currently adopting SAP more broadly across operations.

Where is Affinity Petcare expanding?

Active hiring in Spain (headquarters), Italy, and France. Four production sites currently operational; projects include new plant startups and equipment installations as part of manufacturing excellence rollout.