Affinitiv Tech Stack

Customer lifecycle and digital marketing platform for automotive dealerships

Software Development Buffalo Grove, Illinois 501–1,000 employees Founded 2016 Privately Held

Affinitiv serves OEMs and dealership networks with an integrated platform spanning customer relationship management, digital marketing, scheduling, and service workflows. The tech stack is mature enterprise (Salesforce, SQL Server, Snowflake, C#/.NET) with modern frontend layers (Angular, React, Vue), indicating a platform balancing legacy system maintenance with incremental modernization. Hiring velocity is accelerating across sales and marketing—a dealer-acquisition motion—while engineering is simultaneously tackling modernization debt (legacy C# pages), revealing operational bandwidth strain.

Tech Stack 46 technologies

Core StackSalesforce Windows Server Active Directory SQL Server Google Analytics Angular Snowflake C# JavaScript TypeScript React Vue Microsoft Office Outlook Excel Word FortiGate Cisco APIC PowerShell FortiSwitch Meta Instagram YouTube Google Search Console PowerPoint SQL Angular Material HTML CSS Git+16 more

What Affinitiv Is Building

◆Challenges

Acquiring dealer group opportunities
Dealer group acquisition
Capturing targeted rooftops
Performance bottlenecks
High availability
Security compliance
Modernizing legacy c# pages
Budget constraints
Schedule constraints
Targeted rooftop acquisition

▲Active Projects

Top down approach to capture targeted rooftops
Pipeline growth
Subaru care connect enrollment
Subaru marketing program launch
Subaru care connect program
Data-driven reporting interfaces
Modernizing legacy c# pages
Demand generation
Product marketing
Content marketing

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Sales

Marketing

Engineering

Ops

Design

Finance

Seniority

Mid

Senior

Intern

Manager

Junior

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About Affinitiv

Affinitiv is a software platform provider for the automotive retail sector, built to manage the full customer lifecycle from initial digital engagement through service scheduling and loyalty programs. The company combines proprietary data analytics, marketing agency services, and workflow automation tools. Based in Buffalo Grove, Illinois, Affinitiv operates at 501–1,000 employees and serves both OEMs (original equipment manufacturers) and independent dealership groups. The platform includes digital marketing and social media tools, appointment scheduling, service lane operations, and internal workflow automation designed for dealership staff.

HeadquartersBuffalo Grove, Illinois

Company Size501–1,000 employees

Founded2016

Hiring MarketsUnited States, India

Frequently Asked Questions

What tech stack does Affinitiv use?

Affinitiv runs Salesforce, SQL Server, Snowflake, and C# for backend systems, with Angular, React, and Vue for frontend interfaces. Infrastructure includes FortiGate firewalls, Cisco APIC, Windows Server, and Active Directory.

What countries does Affinitiv hire in?

Affinitiv is hiring in the United States and India. The majority of roles are based in the US, reflecting headquarters in Buffalo Grove, Illinois.