Amazon advertising agency scaling brand performance and reducing ad spend ratios
Advertisingsaga operates a lean, sales-driven Amazon advertising consultancy (11–50 employees, Mumbai-based) managing $50M in ad spend across client accounts. The tech stack is almost entirely operational — Amazon Seller Central, Helium 10, Apollo, Hunter.io — with no engineering infrastructure, signaling a services-first model. Hiring is heavily weighted toward sales (39 open roles) and marketing (28), but decelerating, while pain points cluster around lead quality and manual work, indicating early-stage growth friction rather than platform maturity.
Notable leadership hires: Lead Generation Specialist
Advertisingsaga helps Amazon sellers optimize advertising cost-of-sale (ACOS) and increase revenue through consulting and managed services. The firm manages approximately $50M in ad spend across client accounts, operating primarily through Amazon Advertising, Amazon Seller Central, and third-party tools like Helium 10 for competitive analysis. Services include Amazon advertising strategy, SEO, listing optimization, and product video creation. The team is based in Mumbai and operates as a partnership structure.
Primary tools: Amazon Advertising, Amazon Seller Central, Helium 10, Apollo, Hunter.io, LinkedIn Sales Navigator, Google Sheets, AWS, Meta, and CRM systems. No custom engineering infrastructure.
Mumbai, Maharashtra, India. The company was founded in 2020 and operates as a partnership.
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