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Adverity Tech Stack

Marketing data platform with AI-powered insights and multi-source integration

Software Development Vienna 201–500 employees Founded 2015 Privately Held

Adverity integrates marketing data from hundreds of sources (Google Analytics, Meta, LinkedIn, Bing, HubSpot) and applies Claude and emerging Gemini capabilities to surface actionable intelligence. The hiring mix—sales-led (6 open roles) with 9 senior positions across the org—signals aggressive GTM expansion, while active projects around data democratization, connector scaling, and agentic workflows reveal an engineering focus on accessibility and automation as competitive levers against fragmented marketing tech stacks.

Tech Stack 19 technologies

Core StackFigma HubSpot Python Django TypeScript React Vue Zendesk Google Bing Meta LinkedIn VWO Google Analytics 4 Excel Claude
AdoptingGemini

What Adverity Is Building

Challenges

  • Complex data insights accessibility
  • Defining technical methodology
  • Outbound sales culture
  • Ensuring marketing data accuracy
  • Automating marketing data workflows
  • Step-change improvements in throughput
  • Improving maintainability and reliability
  • Delivery bottlenecks
  • Technical debt
  • Delivery reliability

Active Projects

  • Design-to-code initiative
  • Data democratisation initiative
  • Scaling connector portfolio
  • Market blueprinting
  • Customer value focus
  • Large-scale paid media campaigns
  • Landing page optimisation and cro
  • Client onboarding and data flow setup
  • Solution design and reporting dashboards
  • Ai-powered agentic workflow design

Hiring Activity

Accelerating20 roles · 9 in 30d

Department

Sales
6
Engineering
5
Design
3
Support
2
Marketing
1
Product
1

Seniority

Senior
9
Mid
5
Lead
2
Staff
2

Notable leadership hires: Account Director, Customer Support Team Lead

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About Adverity

Adverity is a marketing data and intelligence platform serving brands and agencies. The product ingests and transforms data from hundreds of marketing and performance channels, then applies AI to generate insights for marketing teams, analysts, and executives. Founded in 2015 and headquartered in Vienna, the company operates across Austria, the US, UK, Canada, and Bulgaria. The platform's core layers are data integration (ETL, connectors), transformation (Python, Django backend), and visualization (React/Vue frontend), with recent additions of generative AI (Claude, Gemini) for insight generation and automation.

HeadquartersVienna
Company Size201–500 employees
Founded2015
Hiring MarketsAustria, United States, United Kingdom, Canada, Bulgaria

Frequently Asked Questions

What is Adverity's tech stack?

Backend: Python, Django. Frontend: React, Vue, TypeScript. Data/BI: Google Analytics 4, Excel. AI: Claude, Gemini. Integrations: Meta, Google, LinkedIn, Bing, HubSpot, VWO. Design: Figma.

What countries does Adverity hire in?

Austria, United States, United Kingdom, Canada, and Bulgaria. Headquarters is Vienna.

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