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Ad Council Tech Stack

Nonprofit media platform for large-scale social impact campaigns

Advertising Services New York, NY 51–200 employees Founded 1942 Nonprofit

Ad Council orchestrates social impact campaigns across traditional and digital media, operating a stack centered on Salesforce, Meta, YouTube, and LinkedIn. The organization is actively hiring marketing and creative talent (6 roles posted in the last 30 days, velocity accelerating), with notable leadership gaps in Campaign and Creative Director positions—suggesting expansion of campaign production capacity. Current focus areas include email deliverability and data quality challenges, alongside active work on segmentation, personalization, and trusted messenger strategy.

Tech Stack 10 technologies

Core StackSalesforce Asana Adobe Creative Cloud Canva Meta YouTube LinkedIn Craft CMS Sanity PowerPoint

What Ad Council Is Building

Challenges

  • Email deliverability issues
  • Data quality in email platform
  • Segmentation and personalization strategy
  • Talent engagement expansion
  • Staffing gap due to parental leave

Active Projects

  • Local media strategy utilizing email
  • Advanced segmentation and personalization
  • Marketing tracking mechanisms
  • Social impact campaigns
  • Trusted messenger strategy
  • Board engagement events
  • Possible
  • Cannes lions festival
  • Landing page production
  • Interactive website development

Hiring Activity

Accelerating10 roles · 6 in 30d

Department

Marketing
7
Design
2
Product
1

Seniority

Director
2
Junior
2
Manager
2
Senior
2
Intern
1
Mid
1

Notable leadership hires: Campaign Director, Creative Director

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About Ad Council

Ad Council is a nonprofit that designs and distributes social impact campaigns to reach audiences across America. The organization partners with media companies, nonprofits, and advertisers to amplify messages on public health, social issues, and civic engagement. Operating from New York since 1942, Ad Council manages campaigns across email, social platforms (Meta, YouTube, LinkedIn), and owned digital properties. The tech footprint reflects a marketing operations organization: Salesforce for CRM and campaign management, Craft CMS and Sanity for content, Asana for workflow coordination, and Adobe Creative Cloud and Canva for production.

HeadquartersNew York, NY
Company Size51–200 employees
Founded1942
Hiring MarketsUnited States

Frequently Asked Questions

What is Ad Council's tech stack?

Salesforce, Meta, YouTube, LinkedIn, Craft CMS, Sanity, Asana, Adobe Creative Cloud, Canva, and PowerPoint. The stack prioritizes campaign management (Salesforce), social and video distribution (Meta, YouTube, LinkedIn), and content/creative production.

Where is Ad Council headquartered?

New York, NY. Founded in 1942, Ad Council operates as a nonprofit with 51–200 employees and hires exclusively in the United States.

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