Data and AI services for e-commerce and enterprise digital transformation
ADA operates a services-driven data and AI practice focused on e-commerce and enterprise clients across Southeast Asia and beyond. The company is actively adopting Treasure Data, Tealium, and Salesforce Data Cloud while maintaining depth in Snowflake, Databricks, and Salesforce — a stack shape that signals movement toward real-time CDP and identity resolution. The hiring mix (marketing and sales leading, engineering and data smaller) reflects a consulting services model where client delivery and account growth drive resource allocation.
Notable leadership hires: Country Lead, Art Director, Key Account Director, Creative Lead, Client Director
ADA is a data and AI services company founded in 2018, headquartered in Singapore, with 1,001–5,000 employees across Southeast Asia, India, Bangladesh, South Korea, Japan, Philippines, and the United States. The company partners with global enterprises in retail, consumer goods, financial services, healthcare, and telecommunications to build data-driven and AI-powered digital experiences. Core service areas include identity resolution, commerce optimization, personalization, and data foundation architecture. Active projects span e-commerce logistics (Lazada, Shopee operations), livestream commerce analytics and management, campaign setup and performance measurement, and enterprise data platform buildouts. The team operates across consulting delivery, strategic account management, and internal capability building.
ADA uses Snowflake, Databricks, Treasure Data, GCP, and AWS for data infrastructure; Salesforce, Salesforce Data Cloud, and Tealium for CDP and marketing; Tableau and Power BI for analytics; and Google Analytics, AppsFlyer, and Branch for marketing measurement.
Current projects include expanding footprint in Indonesia, livestream commerce analytics and host management, store operations on Lazada and Shopee, campaign setup and promotion tools, post-campaign analysis, strategic solution selling, revenue growth initiatives, and an end-to-end data and analytics platform.
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