Corporate trade and media asset monetization platform
Active International operates a corporate trade business that converts underutilized assets and media inventory into cash and ad spend for mid-market and enterprise clients. The tech stack is heavily weighted toward ERP and BI systems (NetSuite, SAP, Oracle, Workday, PeopleSoft, Power BI), with active investments in RPA and agentic AI — a shift from manual deal facilitation toward automated asset valuation and campaign deployment. Pain points cluster around data accuracy and process inefficiency in multi-entity environments, aligning with why they're adopting automation technologies.
Active International is a privately held corporate trade firm founded in 1984, headquartered in Pearl River, New York. The company helps brands and media agencies maximize return on ad spend by unlocking hidden value in existing media purchases and converting idle assets into working capital. They serve enterprise and mid-market clients across media, travel, freight, logistics, real estate, and supply chain sectors. Operations span multiple legal entities and high-volume transaction flows, supported by a mature ERP footprint (NetSuite, SAP, Oracle, Workday) and emerging process-automation initiatives.
Core systems include NetSuite, SAP, Oracle, and Workday for ERP; Power BI for analytics; PeopleSoft for HR; and Microsoft Office suite. They are currently implementing robotic process automation and agentic AI technology.
Corporate trade and media asset monetization. The company helps enterprises convert underutilized media inventory and assets into cash, ad spend, or working capital, operating across media, travel, logistics, and real estate verticals.
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