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Acqua di Parma Tech Stack

Italian luxury fragrance and personal care brand with direct retail and e-commerce operations

Retail Luxury Goods and Jewelry Milan, Lombardy 201–500 employees Founded 1916 Privately Held

Acqua di Parma operates a heritage fragrance and personal care business across direct retail, wholesale, and e-commerce channels. The hiring velocity shows acceleration in sales (11 open roles) and marketing (3) with a manager-heavy seniority mix, paired with active projects spanning clienteling, stock optimization, and e-commerce roadmap development. Tech stack centers on Salesforce Commerce Cloud for digital and SAP for supply chain—a pairing typical of retail operators managing physical inventory alongside online channels, with Google Analytics and Ads driving performance measurement.

Tech Stack 13 technologies

Core StackGoogle Ads Google Analytics AutoCAD Adobe Illustrator Salesforce SAP Salesforce Commerce Cloud Excel PowerPoint Rhinoceros Photoshop Microsoft Office

What Acqua di Parma Is Building

◆Challenges

Meeting monthly sales targets
Increasing average basket size
Achieving sell-out targets
Improving brand positioning
Optimizing merchandising and product availability
Improving order fulfillment and returns
Enhancing site usability and personalization
Return on ad spend optimization
Optimizing stock management
Optimizing retail performance metrics

▲Active Projects

Clienteling strategy implementation
Stock management optimization
Trade marketing plan implementation
Monthly sales kpi dashboards
Product portfolio strategy at pos
E-commerce roadmap development
Product launch management
Platform improvement initiatives
Artworks lifecycle management
Sell-in/sell-out performance analysis

Hiring Activity

Accelerating20 roles · 9 in 30d

Department

Sales

11

Marketing

3

Finance

2

Ops

1

Product

1

Seniority

Manager

6

Mid

6

Junior

3

Intern

2

Senior

1

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About Acqua di Parma

Acqua di Parma is a privately held Italian luxury fragrance and personal care house founded in 1916 and headquartered in Milan. The company operates across direct-to-consumer retail stores, wholesale partnerships, and e-commerce platforms in Italy, France, Switzerland, and Mexico. The product portfolio spans fragrances, personal care, and lifestyle goods rooted in Italian craftsmanship heritage. The organization employs 201–500 people across sales, marketing, finance, operations, and product functions, with active projects focused on retail floor execution (clienteling, merchandising, POS strategy), supply chain efficiency (stock management, fulfillment), and digital growth (e-commerce roadmap, site personalization).

HeadquartersMilan, Lombardy

Company Size201–500 employees

Founded1916

Hiring MarketsItaly, France, Switzerland, Mexico

Frequently Asked Questions

What tech stack does Acqua di Parma use?

Salesforce Commerce Cloud and SAP for e-commerce and supply chain; Salesforce CRM for sales operations; Google Ads and Google Analytics for digital marketing; Adobe Creative Suite (Photoshop, Illustrator) and CAD tools (Rhinoceros, AutoCAD) for product design.

What is Acqua di Parma working on?

Clienteling strategy, stock and fulfillment optimization, e-commerce roadmap development, product launch management, POS product portfolio strategy, sell-in/sell-out analytics, and monthly sales KPI dashboards to improve retail and online performance.