80 20 Marketing Tech Stack

Full-service marketing agency for Latin America focused on data-driven campaigns

Advertising Services Campo Grande, Mato Grosso do Sul 51–200 employees Founded 2009 Privately Held

80|20 Marketing is a Brazil-based full-service agency executing campaign creation, branding, and paid media work across Meta, Google, and LinkedIn platforms. The hiring mix — mostly marketing roles with mid-level and junior talent, plus an Art Director hire — reflects active expansion in creative execution and media operations rather than product or platform development.

Tech Stack 14 technologies

Core StackGoogle Ads Adobe Photoshop Adobe Illustrator Adobe InDesign After Effects Adobe Premiere Pro Meta Ads Google Analytics LinkedIn Ads Meta Excel CapCut Google Tag Manager Google Sheets

What 80 20 Marketing Is Building

◆Challenges

Client satisfaction
Optimizing media spend
Identificar riscos reputacionais
Identificar oportunidades online
Conversion rate improvement
Lead generation increase
Meeting sla response time
Digital crisis management

▲Active Projects

Campaign creation
Brandbook development
Event activation
Paid media copy campaigns
A/b testing copy variations
Landing page copy creation

Hiring Activity

Accelerating10 roles · 5 in 30d

Department

Marketing

10

Support

2

Seniority

Mid

6

Junior

3

Manager

2

Director

1

Notable leadership hires: Art Director

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About 80 20 Marketing

80|20 Marketing operates as a full-service marketing and communications firm serving clients across Latin America, primarily Brazil. The agency handles end-to-end marketing delivery including campaign planning, branding, content creation, paid media management, and social media strategy. Their operational focus spans campaign creation, brand development, event activation, landing page copy, and A/B testing of creative variations. Founded in 2009 and headquartered in Campo Grande, Mato Grosso do Sul, the company employs 51–200 people and works within the advertising services sector.

HeadquartersCampo Grande, Mato Grosso do Sul

Company Size51–200 employees

Founded2009

Hiring MarketsBrazil

Frequently Asked Questions

What advertising platforms does 80|20 Marketing use?

Meta, Google Ads, LinkedIn Ads, and Google Analytics. The stack also includes Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) and CapCut for content production.