SaaS marketplace connecting solar installers to financing and sales tools
77Sol operates a B2B SaaS marketplace for Brazil's solar installation market, connecting over 30,000 integrators to lead flow and financing. The platform originates R$2B+ in monthly credit simulations and R$1B+ in solar proposals. Stack is PHP/Laravel + MySQL with Node.js workers (RabbitMQ, SQS), BI tools (Power BI, Tableau, QuickSight), and payment integration — classic marketplace infrastructure. Hiring velocity is accelerating, but the mix reveals a sales-operations bottleneck: 6 sales roles against 2 engineering, with projects focused on CRM discipline, lead qualification, and commercial process optimization, not product features. This suggests growth is constrained by commercial execution, not platform capacity.
77Sol is a SaaS marketplace for solar energy installers across Brazil. The platform provides installers with system design tools, product quotation, commercial proposal generation, integrated financing offers, and opportunity management. Founded in 2019, the company now operates across all 26 Brazilian states, with 51–200 employees based in São Paulo. Revenue is driven by lead distribution and facilitation of solar installation projects; the business model connects supply (integrators) to demand (solar equipment and financing providers). The company describes its mission as simplifying solar adoption to accelerate Brazil's energy transition.
Backend: PHP/Laravel, Node.js, MySQL, RabbitMQ. Cloud: AWS (SQS). Frontend: Figma, Framer. BI/Analytics: Power BI, Tableau, Amazon QuickSight. Auth: OAuth 2.0, JWT.
São Paulo, Brazil. The company was founded in 2019 and currently operates in all Brazilian states. All hiring is currently in Brazil.
Other companies in the same industry, closest in size