Vertically integrated rooftop solar developer and IPP for India's industrial base
Artha Energy Resources develops rooftop solar assets across India with an end-to-end stack spanning EPC, O&M, software, and asset financing. The company is sales-motion heavy—24 of 49 active roles are in sales with concurrent BD training programs—yet faces conversion friction: lead generation and qualification appear in their top pain points alongside deal closure. Stack reveals operational reliance on SAP + Odoo + Pipedrive, with engineering tools (PVsyst, AutoCAD, SketchUp) supporting project delivery, but no adopting/replacing signals suggest the tech base is mature rather than transforming.
Notable leadership hires: Chief of Staff
Artha Energy Resources is a privately held renewable energy developer founded in 2013, headquartered in Mumbai. The company targets 1GW of annual rooftop solar deployment by 2030, serving factory and industrial customers seeking carbon-efficient manufacturing. Operations span the full value chain: development, EPC delivery, operations and maintenance, software/monitoring, and project financing. With 51–200 employees across India and active hiring in sales, engineering, and finance roles, the company is scaling to meet demand for rooftop solar assets while managing internal governance, succession planning, and compliance workflows.
Artha uses SAP for ERP, Odoo for operations, Pipedrive for sales pipeline, PVsyst for solar design, AutoCAD and SketchUp for engineering drawings, plus Microsoft 365 and Google Workspace for collaboration.
Rooftop solar development, industrial-scale solar projects, solar plant installation and commissioning, techno-commercial proposal generation, training programs for business development teams, and internal governance and compliance initiatives.