4As Tech Stack

Industry association serving 600+ advertising agencies and their workforce

Advertising Services New York, NY 51–200 employees Founded 1917 Nonprofit

The 4As is a nonprofit trade association representing over 600 member agencies across 1,200 U.S. offices that collectively direct 85% of total advertising spend. The organization operates three distinct divisions—member advocacy, a benefits insurer covering 160,000+ employees, and a foundation focused on diversity in marketing talent. Hiring velocity is accelerating across ops, fundraising, and sales roles, with active projects centered on donor expansion, grant system implementation, and member training—signaling an operational scaling phase driven by revenue diversification beyond membership dues.

Tech Stack 14 technologies

Core StackSalesforce Asana Zoom Google Slides Google Sheets Google Docs Excel Word PowerPoint Microsoft Office Google Workspace Teams UKG LinkedIn Learning

What 4As Is Building

◆Challenges

Expanding donor base
Streamlining grant tracking
Increasing major gift revenue
Acquiring new members

▲Active Projects

Major gifts fundraising campaign
Grant tracking system implementation
Brand visibility campaign
Prospecting framework
Sales pipeline development
Go-to-market strategy
Integrated pilots
4as university training
Hybrid work environment
Employee engagement initiatives

Hiring Activity

Accelerating5 roles · 2 in 30d

Department

Ops

Fundraising

Sales

Seniority

Manager

Director

Junior

Notable leadership hires: Director Philanthropy Partnerships

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About 4As

Founded in 1917, the 4As functions as the primary advocacy and support organization for the advertising agency industry. The association maintains direct relationships with 600+ member agencies and operates embedded benefits and foundation divisions. Day-to-day operations span member services, government relations, workforce development, and benefits administration. Headquarters in New York, NY. The organization operates entirely on a nonprofit model, generating revenue through membership fees, insurance underwriting, grants, and philanthropic contributions.

HeadquartersNew York, NY

Company Size51–200 employees

Founded1917

Hiring MarketsUnited States

Frequently Asked Questions

How many member agencies does the 4As represent?

The 4As serves 600+ member agencies operating across 1,200 offices. Those members collectively direct more than 85% of total U.S. advertising spend.

What does the 4As Benefits division do?

The 4As Benefits division provides health and benefits insurance for employees at member agencies, covering more than 160,000 employees across the membership base.