360Dialog Tech Stack

WhatsApp marketing automation and conversational commerce platform

Software Development Berlin 51–200 employees Founded 2018 Privately Held

360Dialog operates as an official WhatsApp Business partner, building automation and conversion tooling around WhatsApp's API. The stack is infrastructure-heavy (Kubernetes, Terraform, ArgoCD, Prometheus/Grafana, Vault) — typical for a platform handling high-volume message routing — while the adoption queue is empty and no major tech replacements are underway. Hiring is engineering-dominant (16 roles) against a small sales footprint (1 role), suggesting product-led growth and API-first positioning, though active projects reveal a shift toward managed go-to-market expansion in the Middle East and scaling challenges around pilot-to-revenue conversion.

Tech Stack 27 technologies

Core StackNext.js React Python Linux Terraform ArgoCD Kubernetes Prometheus Grafana Go JavaScript Slack Jira Intercom WhatsApp Vault Bash Excel Microsoft Office HTML CSS REST API Google Workspace WhatsApp Business API SQL WhatsApp API

What 360Dialog Is Building

◆Challenges

Troubleshooting whatsapp api issues
Optimizing whatsapp usage
Pilot adoption rate
Conversion to scale
Regional revenue targets
Adapting messaging channels
Scalable and reliable software
Scaling and reliability of software
Navigating api ecosystem

▲Active Projects

Middle east go-to-market strategy
Pilot adoption
Whatsapp api optimization
Whatsapp marketing automation support

Hiring Activity

Steady30 roles · 10 in 30d

Department

Engineering

Design

Finance

Support

Sales

Seniority

Senior

Junior

Mid

Director

Notable leadership hires: Sales Director

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About 360Dialog

360Dialog is a WhatsApp marketing platform based in Berlin that helps businesses automate customer conversations and drive conversions on WhatsApp. Founded in 2018, the company positions itself as a performance marketing layer on top of WhatsApp's API, combining two-way chat with conversion optimization. The product spans conversational commerce, chatbot automation, live chat, and integration with Facebook Messenger and Apple Business Chat. The company operates across 15 countries including Germany, UAE, Poland, Portugal, and Brazil, with a team of 51–200 employees.

HeadquartersBerlin

Company Size51–200 employees

Founded2018

Hiring MarketsUnited Arab Emirates, Italy, Poland, Portugal, Romania, Serbia, Netherlands, Bosnia and Herzegovina

Frequently Asked Questions

What tech stack does 360Dialog use?

360Dialog runs on Next.js and React for frontend, Python and Go for backend, Kubernetes and Terraform for orchestration, Prometheus and Grafana for monitoring, and integrates directly with WhatsApp Business API and WhatsApp API.

Is 360Dialog hiring engineers?

Yes. 360Dialog has 16 active engineering roles across all seniority levels. The company is also hiring in design (5), finance (5), and support (5) roles, with recent openings across UAE, Poland, Portugal, Romania, Netherlands, and other European countries.

Where is 360Dialog headquartered?

360Dialog is headquartered in Berlin, Germany. The company was founded in 2018 and operates as a privately held firm with a distributed presence across 15 hiring locations in Europe, the Middle East, and Latin America.