2X Tech Stack

Subscription B2B marketing service with AI-augmented talent and strategy

Marketing Services Malvern, Pennsylvania 1,001–5,000 employees Founded 2017 Privately Held

2X operates a subscription-based marketing-as-a-service model for B2B companies, delivering talent and strategy rather than traditional agency fees. The tech stack is heavily weighted toward Adobe (Experience Cloud, Campaign, Analytics, Journey Optimizer) and Salesforce ecosystem (Marketo, Pardot, Eloqua), with heavy adoption of automation tools (Zapier, n8n, Make) — a strong signal that the core delivery model centers on campaign automation and workflow optimization. Hiring velocity is accelerating with 26 roles posted in the last 30 days, concentrated in marketing (35 roles) and support (5), but pain points flagged around delivery failures and client churn suggest scaling headwinds in execution consistency.

Tech Stack 61 technologies

Core Stack6sense Marketo HubSpot Pardot Salesforce WordPress Adobe Photoshop Adobe Illustrator Zapier Make Monday.com Slack n8n JavaScript Eloqua Sitecore Outreach Windows Microsoft Office Excel PowerPoint InDesign SQL BMS Adobe Campaign Classic Adobe Campaign Standard Adobe Experience Cloud Adobe Analytics Adobe Journey Optimizer Adobe Experience Platform+31 more

What 2X Is Building

◆Challenges

Performance optimization of marketing campaigns
Streamlining marketing operations
Data integrity across campaign executions
Client churn risk
Delivery failures
Data migrations
Ensuring data accuracy
Optimizing marketing efficiency
Streamlining campaign workflows
Improving email campaign performance

▲Active Projects

Automation of recurring campaign processes
Automated email drip workflow
Integration with external systems
End-to-end onboarding engagements
B2b marketing campaigns
Client marketing strategy development
Implementation of etl processes
Launch email campaign segments
Website publishing and maintenance
Multi-channel campaign development

Hiring Activity

Accelerating50 roles · 25 in 30d

Department

Marketing

Support

Sales

Design

Engineering

Ops

Data

Seniority

Mid

Senior

Director

Junior

Manager

Notable leadership hires: Associate Creative Director, Client Delivery Director, Creative Director

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About 2X

2X is a subscription-based B2B marketing service founded in 2017 and headquartered in Malvern, Pennsylvania. The company employs between 1,001–5,000 people and provides marketing talent, strategic consulting, and campaign execution to mid-market B2B companies. Their service model bundles strategists, developers, analysts, designers, and writers into a managed team structure. The tech foundation rests on Adobe Experience Cloud and Salesforce for campaign orchestration, email, and analytics, paired with automation and integration tools for workflow optimization. Active hiring spans the Philippines, United States, Malaysia, and India, with leadership roles focused on creative direction and client delivery.

HeadquartersMalvern, Pennsylvania

Company Size1,001–5,000 employees

Founded2017

Hiring MarketsPhilippines, United States, Malaysia, India

Frequently Asked Questions

What martech stack does 2X use?

2X's primary stack includes Adobe (Experience Cloud, Campaign Classic/Standard, Analytics, Journey Optimizer), Salesforce (Pardot, Marketo, Eloqua), HubSpot, Sitecore, Outreach, Zapier, Make, and n8n for campaign execution, data transformation, and workflow automation.

What is 2X working on?

2X is focused on automation of recurring campaign processes, email drip workflow optimization, ETL implementations, multi-channel campaign development, and end-to-end client onboarding engagements. Active pain points include delivery failures, data integrity, and campaign performance optimization.