Invite-only luxury eCommerce and private shopping events across Asia Pacific
2-TIMES operates an invite-only luxury retail model combining eCommerce with curated event-based private shopping across Hong Kong, Singapore, and Australia. The tech stack leans heavily on Adobe Creative Suite, Salesforce, and content management platforms (Sanity, Contentful), reflecting a business that centers on visual merchandising and client relationship management over infrastructure scale. Active hiring is concentrated in marketing and product roles at manager/director levels, while projects focus on digital merchandising strategy, content-driven engagement, and event production—indicating a pivot toward driving conversion and reactivation through personalized, multi-channel client experiences.
Notable leadership hires: Head of eCommerce, Events Director
2-TIMES is a privately held luxury retailer founded in 2011 and headquartered in Causeway Bay, Hong Kong. The company operates an invite-only model that blends a curated eCommerce platform with branded content and exclusive private shopping events, targeting high-net-worth individuals across the Asia Pacific region. The product offering spans luxury designer fashion, contemporary art, beauty, fragrances, and home goods sourced through handpicked brand partnerships. The organization operates approximately 51–200 employees with regional bases in Hong Kong, Singapore, and Australia.
2-TIMES uses Google Workspace, Salesforce, Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere Pro, After Effects), Sanity, Contentful, Figma, Notion, Slack, and MailChimp. The suite emphasizes design and content management tools alongside CRM.
Current projects include digital merchandising strategies, cross-channel content initiatives, personalized client messaging powered by item forecasts, luxury events programming, eCommerce platform roadmap development, and A/B testing to improve visitor conversion and user experience.
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