Agricultural machinery manufacturer scaling via short-video and social commerce
Zhengzhou Zhonglian is a small machinery manufacturer pivoting toward direct-to-consumer and social-led sales. Their project backlog reveals a near-complete reorientation: short-video livestreaming of harvesting equipment, content creation (script writing, trending-topic analysis), and e-commerce platform operations now dominate alongside traditional regional sales. The hiring mix—17 sales roles against 5 manufacturing and 3 engineering—confirms the shift: they are staffing for distribution and lead capture, not production scale.
Zhengzhou Zhonglian manufactures agricultural harvesting machinery and operates from Henan Province, China. The company employs approximately nine staff and manages a hiring pipeline of 35 roles across sales, manufacturing, marketing, engineering, and operations. Current work spans regional sales expansion, overseas market entry, e-commerce operations, and social-media-driven lead generation. The tech footprint—SolidWorks for design, plus heavy adoption of WeChat, Douyin, Kuaishou, Alibaba, and video-production tools—reflects a business model built on both product engineering and digital marketing in mainland Chinese channels.
Core tools include SolidWorks and CAD for design, Office (PowerPoint, Excel, Word), and social/commerce platforms: WeChat, Douyin, Kuaishou, Alibaba. Video production via Photoshop, Adobe Premiere Pro, and After Effects supports content creation.
Active projects include short-video livestreaming for harvesting machine sales, e-commerce platform operations, overseas market development, social-media lead generation, and content creation (script writing, trending-topic analysis) to drive revenue.
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