Zupee Tech Stack

Mobile gaming and entertainment platform with ML-driven engagement

Entertainment Providers Gurugram, Haryana 201–500 employees Founded 2018 Privately Held

Zupee operates a mobile entertainment and gaming platform focused on user engagement and content discovery. The tech stack—Python, PyTorch, TensorFlow, XGBoost, plus engagement platforms CleverTap and MoEngage—reflects a data-driven approach to gameplay and content personalization. Active projects around recommendation engines, embeddings, and A/B testing confirm heavy investment in ML-powered user retention, while hiring remains concentrated in marketing and finance rather than engineering, suggesting operational scaling challenges around monetization and cash flow management.

Tech Stack 23 technologies

Core StackPython scikit-learn PyTorch TensorFlow Terraform CloudFormation Ansible Kubernetes AWS Linux Redis MongoDB MySQL XGBoost CleverTap MoEngage WebEngage Instagram AWS EKS Bash GCP Azure Aerospike

What Zupee Is Building

◆Challenges

Cash flow forecasting
Liquidity management
Compliance documentation
Driving user acquisition
Improving roi
User engagement

▲Active Projects

Ranking
Embeddings
Recommendation engines
New feature gtm
A/b testing
Enhancing f2p entertainment experiences and gameplay engagement
Building short-form storytelling and microdrama content platforms
Developing consumer astrology applications with interactive experiences

Hiring Activity

Decelerating8 roles · 2 in 30d

Department

Marketing

Finance

Data

Engineering

Product

Seniority

Junior

Mid

Senior

Intern

Manager

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About Zupee

Zupee is a mobile gaming and entertainment company based in Gurugram, India, operating across gaming, short-form storytelling, and interactive experiences like consumer astrology applications. The platform targets casual mobile users with a focus on engagement-driven features and discovery. The company runs on a polyglot cloud infrastructure (AWS, GCP, Azure) with Kubernetes orchestration and uses Redis and MongoDB for state management. Internally, the organization is tackling user acquisition, ROI improvement, and engagement metrics—core levers for free-to-play monetization.

HeadquartersGurugram, Haryana

Company Size201–500 employees

Founded2018

Hiring MarketsIndia

Frequently Asked Questions

What tech stack does Zupee use?

Zupee uses Python, PyTorch, TensorFlow, and XGBoost for ML; CleverTap and MoEngage for engagement; Kubernetes and AWS EKS for infrastructure; and MongoDB, Redis, and MySQL for data storage.

What is Zupee working on?

Current projects include recommendation engines, embeddings, ranking systems, A/B testing infrastructure, short-form storytelling platforms, interactive astrology applications, and free-to-play gameplay engagement features.