AI-powered customer data platform with identity resolution and real-time activation
Zeotap is a customer data platform built on BigQuery, JavaScript, React, and Node.js—a modern, JavaScript-forward stack typical of platforms handling high-volume identity and activation workloads. The company is actively shipping three parallel product lines (identity resolution, data enrichment, activation) while scaling DACH sales and automating support, suggesting they're moving from core platform maturity toward go-to-market expansion. Hiring remains minimal (5 open roles, mostly senior engineering and sales), indicating stable operations rather than hyper-growth mode.
Zeotap operates as a customer data platform targeting enterprise marketing and data teams. The product centers on three core capabilities: identity resolution and matching, data enrichment pipelines, and real-time activation for multi-channel orchestration. Founded in 2014 and based in Berlin, the company employs 51–200 people and prioritizes compliance with global privacy regulations. The technology stack reflects a focus on scalable data processing (BigQuery, SQL) and modern frontend engineering (React, Angular, Node.js), with HubSpot integration for CRM connectivity.
BigQuery for data warehousing, React and Angular for frontend, Node.js for backend services, SQL for queries, HubSpot for CRM integration, and JavaScript/JWT/OAuth for authentication and APIs.
Three product lines in active development: identity resolution (matching and ID extension), data enrichment pipelines, and real-time activation solutions. Also building a self-serve dashboard UI framework and expanding DACH market sales.
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