YourHappyLife Tech Stack

Direct-to-consumer wellness brand scaling paid marketing and product formulation

Health, Wellness & Fitness Mumbai, Maharashtra 11–50 employees Privately Held

YourHappyLife is a D2C wellness company built on a marketing-first stack (Google Ads, Meta Ads, Hotjar, Tableau) with heavy investment in audience segmentation and paid-campaign optimization. The hiring velocity reveals a deliberate scale-up: five senior marketing roles added in the last month alongside one product hire, indicating a shift from early-stage brand-building toward performance-driven customer acquisition. On the product side, concurrent work on supplement formulation and manufacturing troubleshooting suggests the company is balancing growth in demand with operational capacity constraints.

Tech Stack 17 technologies

Core StackGoogle Ads Meta Ads Tableau Canva Google Meta Google Tag Manager Google Analytics 360 Hotjar Data Studio Instagram Notion Google Sheets CapCut InShot LinkedIn YouTube

What YourHappyLife Is Building

◆Challenges

High-budget campaign management
Performance marketing optimization
Roi maximization
Optimizing production processes and costs
Ensuring product quality and timely production
Troubleshooting manufacturing issues

▲Active Projects

Large-scale paid marketing campaigns
Audience segmentation and retargeting
Performance analysis dashboards
New supplement formulation
Product stability studies
Packaging design optimization

Hiring Activity

Accelerating6 roles · 5 in 30d

Department

Marketing

Product

Seniority

Senior

Intern

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About YourHappyLife

YourHappyLife manufactures and sells nutritional supplements and wellness products through its direct-to-consumer website. Based in Mumbai, the company positions itself around clinically-backed ingredients and functional results. The product line includes multiple formulations currently undergoing stability and quality assurance studies, with active optimization of packaging and manufacturing processes. Distribution is India-focused; the core business is driven by performance marketing across Google and Meta, supported by internal analytics and audience-segmentation infrastructure.

HeadquartersMumbai, Maharashtra

Company Size11–50 employees

Hiring MarketsIndia

Frequently Asked Questions

What marketing tools does YourHappyLife use?

Google Ads, Meta Ads, Google Analytics 360, Google Tag Manager, Hotjar for session replay, and Tableau for performance dashboards. Primary channels are paid search and social retargeting.

What is YourHappyLife working on?

Large-scale paid marketing campaigns, audience segmentation for retargeting, new supplement formulations, product stability testing, manufacturing cost optimization, and packaging design refinement.