Gesture Tech Stack

Mobile gifting platform connecting consumers with brands through VIP rewards

Consumer Services New York, NY 11–50 employees Founded 2017 Privately Held

Gesture operates a two-sided gifting marketplace: a mobile app for consumers to send rewards, and a B2B loyalty tool for businesses to deliver products to customers and prospects. The tech stack reveals a marketing-first organization—nearly all hiring is in marketing (4 roles), with minimal engineering (1 role)—and the active projects confirm this: CEO storytelling, content strategy, and media outreach dominate the backlog, while core product work (real-time delivery routing, API infrastructure) sits downstream. The company is adopting Talon.One for loyalty orchestration while running analytics on Snowflake, signaling an attempt to scale campaign execution without proportional engineering headcount.

Tech Stack 28 technologies

Core StackAdobe Premiere Pro AWS JavaScript TypeScript React React Native MongoDB PostgreSQL GitHub Snowflake Python Tableau Power BI Google Analytics HubSpot Salesforce LinkedIn Instagram X Hootsuite GCP Expo Firestore Google Cloud Functions Talon.One SQL R Google Data Studio

What Gesture Is Building

◆Challenges

Optimizing real-time delivery routing
Scalable api infrastructure
Improving marketing decision-making
Automating marketing data workflows
Audience segmentation
Real-time campaign optimization
Post-digital fatigue competition

▲Active Projects

Media outreach for gesture and ceo
Coordination of interviews and speaking engagements
Ceo brand social media strategy
Content strategy for trending topics
Founder-led storytelling initiatives
Video podcasts
Enterprise loyalty program
Real-time marketing automation
Strategic api integrations
Automating marketing data workflows

Hiring Activity

Decelerating7 roles · 1 in 30d

Department

Marketing

Engineering

Product

Seniority

Intern

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About Gesture

Gesture is a gifting and loyalty platform founded in 2017 and based in New York. The consumer-facing product (Gesture.VIP) lets users send curated gifts and rewards; the B2B offering targets mid-market and enterprise customers seeking to improve engagement through tangible, personalized product delivery. The company operates a lightweight engineering footprint (1 active hire) and has scaled its go-to-market function significantly (4 marketing roles). The tech infrastructure spans React Native for mobile, Firestore and PostgreSQL for persistence, GCP/AWS for compute, and Snowflake for analytics—a typical mid-stage stack for a mobile-first consumer and B2B hybrid product.

HeadquartersNew York, NY

Company Size11–50 employees

Founded2017

Hiring MarketsUnited States

Frequently Asked Questions

What is Gesture's tech stack?

React/React Native for frontend, Firestore and PostgreSQL for databases, GCP and AWS for cloud infrastructure, Snowflake for analytics, and Talon.One for loyalty program management.

What is Gesture working on?

Current projects include real-time marketing automation, enterprise loyalty programs, API infrastructure, and founder-led brand storytelling and media outreach initiatives.