European outdoor retail group operating 190+ stores across five countries
Yonderland operates a multi-brand outdoor retail business spanning 190+ physical stores and seven distinct retail concepts (A.S. Adventure, Bever, Snow+Rock, Runnersneed, and others) across Belgium, Luxembourg, France, the UK, and the Netherlands. The tech stack—Java, Spring Boot, PostgreSQL, AWS, GCP, Azure—reflects a polyglot backend serving retail operations at scale. Current hiring focus is heavily weighted toward senior engineering and data roles, with accelerating velocity and active work on AI strategy, cloud infrastructure modernization, and CRO capabilities, suggesting the business is shifting from pure retail operations toward data-driven customer experience optimization.
Yonderland is a privately held European retail group specializing in outdoor sports and lifestyle. The portfolio includes seven premium brands: A.S. Adventure, Juttu, Bever, Cotswold, Snow+Rock, Runnersneed, and Ayacucho, covering segments from camping and skiing to running and beach activities. The company operates over 190 physical retail locations across Belgium, Luxembourg, France, Great Britain, and the Netherlands, with headquarters in Antwerp. The organization spans 1,001–5,000 employees and serves outdoor enthusiasts across a range of price points and experience levels.
Java, Spring Boot, PostgreSQL, MySQL, MongoDB, Cassandra, Docker, AWS, Azure, GCP, with testing via Cypress, Playwright, Selenium, and JMeter. CI/CD runs on Jenkins, GitLab, and CircleCI.
Over 190 retail locations across Belgium, Luxembourg, France, Great Britain, and the Netherlands under seven outdoor and lifestyle brands.
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