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YAYA Tech Stack

European fashion brand with 2,500+ retail touchpoints across apparel and lifestyle

Retail Apparel and Fashion Halfweg 51–200 employees Founded 1992 Privately Held

YAYA is a 30-year-old Dutch fashion house selling through 2,500+ retail locations across Europe, with concept stores in six countries. The hiring mix is heavily weighted toward sales roles, and active projects focus on physical store expansion and visual merchandising rollouts — indicating a retail-first growth strategy tied to storefront presence rather than digital transformation.

Tech Stack 12 technologies

Core StackAdobe Creative Cloud Adobe Illustrator Figma Google Ads Meta Ads Adobe Photoshop InDesign Photoshop Pinterest Ads Channable Google Tag Manager Looker Studio

What YAYA Is Building

◆Challenges

Temporary staffing gap

▲Active Projects

Opening new yaya concept store in antwerp
Opening new yaya conceptstore in oostende
Visual merchandising projects in north and east germany
Implementation of seasonal vm guidelines in yaya stores
Support for new store openings

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Sales

19

Marketing

3

Ops

3

Design

1

Engineering

1

HR

1

Seniority

Junior

16

Mid

7

Manager

3

Intern

1

Senior

1

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About YAYA

YAYA designs and distributes casual-feminine apparel and lifestyle collections across Western Europe. The brand operates through a hybrid model: wholesale partnerships (2,500+ selling points) plus owned concept stores in the Netherlands, Belgium, Germany, France, Poland, and Ireland. Headquarters sits near Amsterdam. Creative work spans Adobe tools (InDesign, Illustrator, Photoshop) and Figma. Digital marketing runs via Google Ads, Meta, and Pinterest. Current expansion projects target Belgium and Germany store openings.

HeadquartersHalfweg

Company Size51–200 employees

Founded1992

Hiring MarketsNetherlands, Germany, Belgium