X2O Badkamers Tech Stack

Direct-to-consumer bathroom retailer with multi-country expansion

Retail Gent, Vlaanderen 201–500 employees Founded 2005 Public Company

X2O is a Belgium-based bathroom specialist operating 201–500 employees across showrooms and digital channels, with active expansion into the Netherlands. The company is sales-heavy (13 roles in hiring mix) and running simultaneous digital-transformation projects—Google Ads optimization, omnichannel journey work, and new showroom rollouts—while managing infrastructure stability as a core operational concern. This suggests a retail operator scaling beyond single-market physical presence into coordinated online and offline customer experience.

Tech Stack 10 technologies

Core StackKubernetes Linux Terraform PHP GraphQL Node.js Google Ads Cato Networks PowerShell API Gateway

What X2O Badkamers Is Building

◆Challenges

Maintaining system stability
Optimizing system performance
Performance and speed
Improving omnichannel customer journey
Optimizing conversion and roi
Brand and retail marketing organization
Omnichannel campaign coordination

▲Active Projects

Google ads campaign optimization
Digital initiatives rollout
Migration projects
Proactive monitoring expansion
New showroom project
Partnership acquisition
Sponsorship activation
Tv partnership coordination
Pos communication rollout
Brand campaign translation

Hiring Activity

Accelerating20 roles · 9 in 30d

Department

Sales

Marketing

Digital

Engineering

Seniority

Junior

Mid

Manager

Senior

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About X2O Badkamers

X2O specializes in direct-to-consumer bathroom retail, operating physical showrooms and digital sales channels across Belgium and the Netherlands. The company positions itself on breadth of product selection and price-to-quality ratio across multiple budget tiers, rather than competing on exclusivity. Founded in 2005 and operating as a public company, X2O serves thousands of customers annually. Current operational focus spans showroom expansion, partnership acquisition, digital marketing optimization, and point-of-sale infrastructure modernization.

HeadquartersGent, Vlaanderen

Company Size201–500 employees

Founded2005

Hiring MarketsBelgium

Frequently Asked Questions

What tech stack does X2O use?

X2O runs on Kubernetes, Linux, PHP, Node.js, and GraphQL for backend services, with Cato Networks for networking, Terraform for infrastructure-as-code, and Google Ads integration for marketing automation.

What is X2O working on?

Current projects include Google Ads campaign optimization, omnichannel customer journey improvements, new showroom launches, digital marketing rollouts, partnership acquisition, and TV partnership coordination.