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北京万泉汽车租赁有限责任公司 Tech Stack

Car rental marketing through short-form video and live streaming

Real Estate 北京市, 北京市

北京万泉 operates a car rental business with a marketing-first organizational structure: 9 of 18 active roles sit in marketing, supported by sales and support staff. The tech stack is entirely social and video—Douyin, Xiaohongshu, Kuaishou, TikTok, plus Adobe creative suite and DaVinci Resolve—indicating a content production engine focused on short-form video and live-stream lead generation. Active projects span live-streaming traffic optimization, short-video ad planning, and material library construction; pain points cluster around video production velocity, lead conversion, and channel expansion.

Tech Stack 10 technologies

Core StackAdobe Illustrator Adobe Premiere Pro After Effects Douyin Xiaohongshu Kuaishou Photoshop WeChat TikTok DaVinci Resolve

What 北京万泉汽车租赁有限责任公司 Is Building

◆Challenges

Improving cpl and cps metrics
Converting online leads to business opportunities
Sales target achievement
Channel expansion
Brand image improvement
Adjusting parts strategy based on market demand
Ensuring timely supply
High volume daily video production
Improving lead conversion
Reducing response time

▲Active Projects

直播投流计划搭建与优化
短视频投放方案规划
Market marketing plan
Sales channel expansion
Brand promotion
Live streaming traffic plan optimization
Live streaming interactive activity planning
Short video advertising plan building
Material library construction
Event video production

Hiring Activity

Minimal20 roles · 0 in 30d

Department

Marketing

Sales

Support

Ops

Seniority

Junior

Manager

Mid

Notable leadership hires: Lead Mining Specialist

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About 北京万泉汽车租赁有限责任公司

北京万泉汽车租赁 is a car rental company based in Beijing operating primarily through social-video marketing channels. The organization prioritizes content creation and demand generation: its active hiring focus is marketing (9 roles), with smaller sales (5) and support (3) teams. Projects center on live-streaming campaigns, short-video advertising, and brand promotion across Douyin and Xiaohongshu. The company faces operational constraints around daily video production volume and converting online leads into bookings.

Headquarters北京市, 北京市

Hiring MarketsChina

Frequently Asked Questions

What social platforms does 北京万泉 use for marketing?

Primary channels are Douyin, Xiaohongshu, Kuaishou, and TikTok. The company also uses WeChat. Creative production relies on Photoshop, Adobe Illustrator, Adobe Premiere Pro, and DaVinci Resolve.

What are 北京万泉's main business challenges?

Lead conversion from online channels to rental bookings, daily video production at scale, channel expansion, and meeting sales targets. The company also focuses on improving cost-per-lead and cost-per-sale metrics.