WP Lavori in Corso Tech Stack

Italian heritage fashion retailer with expanding digital and supply-chain focus

Retail Apparel and Fashion Bologna 51–200 employees Founded 1982 Privately Held

WP Lavori in Corso is a 40+ year-old Italian fashion retailer curating around 30 brands across owned (Baracuta, B.D. Baggies), exclusive Italian distribution (Barbour, Blundstone, Palladium), and research labels (Beams, Nanami, Goldwin). The tech stack is social-first (Instagram, TikTok, Meta, Hootsuite) with heavy Adobe and email-marketing tooling (Klaviyo, Gorgias), signaling a shift toward direct-to-consumer digital channels. Current hiring focus is marketing-led (7 roles) rather than operations or tech, and active projects reveal internal pressure on supply-chain digitalization and CRM optimization—areas where legacy retail systems typically lag.

Tech Stack 22 technologies

Core StackCanva Adobe Illustrator Adobe Photoshop Adobe InDesign Klaviyo Google Analytics Adobe Creative Cloud Excel Instagram TikTok LinkedIn Meta YouTube Hootsuite Meta Business Suite Adobe Express Gorgias Google Sheets HTML CSS PowerPoint Microsoft Office

What WP Lavori in Corso Is Building

◆Challenges

Improving supply chain efficiency
Enhancing supply chain visibility
Crm platform optimization
Support data integration
Reducing operational costs
Ensuring product compliance with regulations
Sustainability compliance across supply chain
Reducing production non-conformities
Product exposure optimization
Sell-out support

▲Active Projects

International editorial and communication strategy
Digitalization of supply chain processes
Organic and paid social strategy development
Paid social campaign planning and execution
Marketing automation campaigns and workflows
Crm platform optimization
Support data integration
Sustainability initiatives across supply chain
Safety testing of materials
Implementation of supplier quality improvement plans

Hiring Activity

Steady10 roles · 4 in 30d

Department

Marketing

Ops

Finance

Legal

Purchasing

Seniority

Mid

Intern

C-Level

Junior

Senior

Notable leadership hires: Chief Operating Officer

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About WP Lavori in Corso

WP Lavori in Corso operates as a heritage fashion distributor and retailer founded in Bologna in 1982. The company manages 8 branded concept stores in Italy, plus wholesale showrooms and exclusive mono-brand locations (Barbour, Baracuta), and sells owned brands globally. The portfolio spans both established heritage labels and contemporary research brands, positioning the company as a style arbiter rather than a volume player. Supply-chain digitalization and CRM integration are active operational priorities, alongside sustainability and product compliance initiatives across its distributor and retail network.

HeadquartersBologna

Company Size51–200 employees

Founded1982

Hiring MarketsItaly

Frequently Asked Questions

What is WP Lavori in Corso's main business?

WP is an Italian fashion retailer and distributor founded in 1982. It curates around 30 brands across 8 concept stores, wholesale partners, and global e-commerce, and owns Baracuta and B.D. Baggies brands sold worldwide.