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(주)우아한형제들 (Woowa Bros.) Tech Stack

On-demand delivery platform with logistics optimization and merchant services

IT Services and IT Consulting Seoul, Songpa-gu 1,001–5,000 employees Founded 2011 Public Company

Woowa Bros. operates a multi-sided delivery ecosystem (food, groceries, retail, florals) backed by heavy data and ML infrastructure—Python, Spark, Flink, Airflow, Kafka, TensorFlow, PyTorch—optimized for real-time rider matching and path planning. Active hiring is spread across product, engineering, marketing, and sales, with acute focus on cost optimization, delivery-fee algorithms, and new advertising products, indicating a shift toward higher-margin revenue streams beyond pure logistics.

Tech Stack 118 technologies

Core StackPython Apache Spark Apache Flink Apache Airflow Kafka TensorFlow PyTorch GitLab Jira Confluence Java JavaScript Selenium AWS Slack Figma Postman SonarQube SQL CatBoost LightGBM ONNX Google Sheets Excel Appium Google Workspace Charles BDD C/C++ Apache Zeppelin+88 more

What (주)우아한형제들 (Woowa Bros.) Is Building

Challenges

  • Improving campaign performance
  • Supporting store sales growth
  • Expanding new store onboarding
  • Improving secretary experience
  • Cost analysis
  • Delivery fee optimization
  • Ad efficiency improvement
  • Limited compute resources optimization
  • Inefficient sales and settlement processes
  • Reducing financial costs

Active Projects

  • Pipeline management for steady stores
  • Recruitment branding events
  • Partner onboarding support
  • New advertising product acquisition
  • Mid-to-long term roadmap
  • Core algorithm design for path tracking and speed planning
  • Delivery fee dashboard
  • New advertising product development
  • New service improvement data analysis
  • Contact center platform

Hiring Activity

Accelerating110 roles · 55 in 30d

Department

Product
18
Engineering
16
Marketing
15
Sales
14
Data
11
HR
10
Ops
8
Support
8

Seniority

Senior
45
Mid
42
Junior
15
Director
2
Intern
1
Lead
1
Staff
1

Notable leadership hires: Merchandise Director

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About (주)우아한형제들 (Woowa Bros.)

Woowa Bros. (founded 2011, public company) operates Baemin, South Korea's largest on-demand delivery platform. The company manages a tripartite network: consumer app (food to books to flowers), merchant onboarding and supply (Baemin Store for ingredients and consumables, Baemin Academy for merchant training), and logistics infrastructure (AI-driven rider dispatch, delivery-fee optimization, robotics R&D). Headquartered in Seoul with 1,001–5,000 employees, the company also develops core algorithms for path tracking and speed prediction to reduce delivery costs and improve fulfillment speed.

HeadquartersSeoul, Songpa-gu
Company Size1,001–5,000 employees
Founded2011
Hiring MarketsSouth Korea

Frequently Asked Questions

What is Woowa Bros. tech stack?

Python, Apache Spark, Flink, and Airflow for data pipelines. TensorFlow, PyTorch, CatBoost, and LightGBM for ML. Kafka for streaming. AWS cloud, GitLab/Jira for CI/CD, Figma for design. SQL and Java/JavaScript across the stack.

What is Woowa Bros. working on?

Core algorithm design for delivery path tracking and speed planning, delivery-fee dashboard and optimization, new advertising product development, merchant onboarding automation, and pipeline management for stable store operations.

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