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Wolter Tech Stack

Material handling equipment dealer with service, automation, and integrated logistics

Commercial and Industrial Machinery Maintenance Brookfield, Wisconsin 501–1,000 employees Founded 1962 Privately Held
wolterinc.com LinkedIn

Wolter operates a multi-brand forklift and material handling dealership across nine states, serving over 25,000 customers. The tech stack is firmly operational—ADP, Dynamics 365, SQL, and Microsoft productivity tools—with no adopting or replacing signals, suggesting a stable enterprise-software footprint. Hiring velocity is accelerating across ops and sales, while pain points cluster around service speed, inventory management, and technician recruitment, indicating growth strain in fulfillment rather than strategic tech shift.

Tech Stack 14 technologies

Core StackADP Active Directory Microsoft Exchange iPad Generac UPS Group Policy SQL Microsoft 365 Teams Microsoft Dynamics 365 Word Excel Outlook

What Wolter Is Building

◆Challenges

  • Maximizing customer satisfaction
  • Slow shop service
  • Refurbishment decision making process
  • Reducing equipment downtime
  • Inventory management of used batteries
  • Slow rentals
  • Meeting sales targets
  • Minimizing equipment downtime
  • Recruiting new technicians
  • Recycling program management

▲Active Projects

  • Motive power recycling program
  • Battery maintenance and rotation process
  • Developing business plans for territories
  • Marketing campaigns
  • Trade shows
  • Battery and charger refurbishment workorders

Hiring Activity

Accelerating75 roles · 35 in 30d

Department

Ops
31
Sales
16
Support
16
Engineering
6
Logistics
2
Service
2
Finance
1
Manufacturing
1

Seniority

Mid
53
Junior
15
Manager
4
Senior
3
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About Wolter

Wolter is a privately held material handling equipment company headquartered in Brookfield, Wisconsin, operating across Wisconsin, Michigan, Indiana, Illinois, Ohio, Kentucky, Missouri, Tennessee, and Georgia. The business spans new and used forklift sales, pallet racking, warehouse automation, overhead cranes and hoists, standby generators, and integrated storage solutions. The company consolidated multiple regional brands under the Wolter name as of January 2022. With 501–1,000 employees and more than 25,000 industrial, construction, and commercial customers, Wolter's operational model mixes direct sales, on-site service, equipment rental, and refurbishment.

HeadquartersBrookfield, Wisconsin
Company Size501–1,000 employees
Founded1962
Hiring MarketsUnited States

Frequently Asked Questions

What does Wolter sell?

Wolter sells new and used forklifts, material handling equipment, pallet racking, warehouse automation systems, overhead cranes and hoists, standby generators, railcar movers, and high-density storage solutions. The company also provides service, training, and equipment rental.

How many customers does Wolter serve?

Wolter serves more than 25,000 industrial, construction, and commercial customers across nine states: Wisconsin, Michigan, Indiana, Illinois, Ohio, Kentucky, Missouri, Tennessee, and Georgia.

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